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The Story of the Original HubSpot Partner Agency for Professional Services


How We Luminate Professional Services

Based in Manchester, Luminate Digital help professional services firms step out of the dark with a fresh, enlightened approach to digital growth. With forward-thinking strategies and a passion for lead generation success, we’re the digital marketing agency for professional services companies with industry expertise to back it up.


As an inbound marketing agency, our relationship with you as a client works both ways. You have business goals, targets and objectives. With that comes expectations. What we do is surpass those expectations with data-driven marketing campaigns, buyer-persona targeted SEO and revolutionary, customer satisfaction-driven  design.


These are just some of the services we provide. But to know who we are, it’s important to understand our expertise in professional services.

The Luminate Digital Timeline

Charting the Course of Manchester’s Digital Growth and Inbound Marketing Agency

Our CEO brings together the best and brightest from the digital industry to develop our new concept - digital growth strategies for professional services companies designed to save time, money and increase the number of clients.

Launched in 2016 Luminate Digital opens in the heart of Manchester’s professional services district. Luminate offers experts in Inbound Marketing and growth-driven web design for Legal, Accountancy, Finance and other professional service sectors.

Shortly after, HubSpot take on Luminate Digital as a Partner Agency. Renowned globally for their inbound marketing software and development, HubSpot and Luminate Digital work closely on automation, CRM and sales for UK professional firms.

Expansion all-around - Luminate expands the team with HubSpot certified hires for Digital Marketing, Design & Development. Dedicated to client satisfaction, it’s full-steam ahead for the professional services digital growth agency.

Luminate Digital’s story is a simple one, with client satisfaction at its heart. This is what led to the creation of Luminate in Manchester, 2016.

At Luminate, we recognise that inbound marketing strategies go beyond content marketing, social media and SEO. You need an agile, specialist team to unleash the full potential of your business growth and to deliver the best ROI.

Meet The Team

Whether you’re looking to grow your digital presence on a local, UK or global scale, our digital team will work with you to deliver data driven results.

Lee Lummis is the CEO and Founder of Luminate Digital, HubSpot Partner Agency in Manchester


Lee is the Founder/CEO of Luminate Digital, a position he has held since 2016.

Lee specialises in marketing, business growth and team management, and is a committed entrepreneur. He also has expertise in efficient working practices and ideas, striving to develop and implement top business practices. He’s worked in many different professional sectors as an entrepreneur including accounting, law and financial services, and holds a law degree from the University of Nottingham.

Lee balances his time outside of work between his new family and pretending to go to the gym.

Lee Lummis is HubSpot Inbound Marketing certified Lee Lummis is certified as a user of HubSpot Marketing Software Lee Lummis of Luminate Digital, an official HubSpot Partner
Cheryl Evans, Luminate Digital Agency Manager and HubSpot Certified Client Manager

CHERYL EVANS, Agency Manager

Cheryl is the Agency Manager for the firm, a position she has held since 2016.

Cheryl specialises in project management, administration and staff development. Cheryl has a breadth of management experience in various sectors, including training, care homes and marketing agencies. She also has the flexibility to take on several roles within the company, including project management, diary management, accounts, HR and payroll. Cheryl holds several different HubSpot Certifications

Cheryl enjoys spending time with her family and continuous learning.

Luminate Digital's Cheryl Evans holds the HubSpot Inbound Marketing Certification Cheryl Evans of Luminate Digital holds the HubSpot Sales Software Certification
Paul Henry is the Digital Growth Manager of Luminate Digital, HubSpot Partner Agency for Professional Services

PAUL HENRY, Digital Growth Manager

Paul is head of digital growth for Luminate Digital and their clients, a role he has held since 2017.

Paul specialises in inbound, digital marketing and business development as well as research, planning and integrating within marketing teams. Paul works regularly with members of the professional sector to develop a digital footprint that converts their online activity into profitable revenue. He is HubSpot and Google AdWords certified marketer with outstanding knowledge inbound marketing strategy.

Paul loves deep house music in the form of Detroit / dub techno, club disc jockeying, technology, the internet, fashion and vanilla milkshakes.  

Luminate Digital's Paul Henry holds a HubSpot Sales Software Certification Paul Henry of Luminate Digital holds a HubSpot Inbound Marketing Certification Paul Henry holds a Hubspot Inbound Sales Certification
Peter Ward is the Technical Manager for Luminate Digital

PETER WARD, Technical Manager

Peter is the head of all technical strategies at the firm, a position he has held since 2016.

Peter specialises in IT, web development, web design, coding and many technical web marketing positions. He has also worked in IT for over a decade and loves keeping up-to-date with all advances in both digital technology and growth-driven web design practises. Peter is certified in several different HubSpot design and development areas, as well as Cisco and Microsoft.

Peter is an avid fisherman, enjoys movies and travelling.

Peter Ward of Luminate Digital earned his HubSpot Inbound Marketing Certification On behalf of Luminate Digital, Peter Ward earned his HubSpot COS Designer Certification HubSpot Marketing Software Certification is held by Peter Ward of Luminate Digital
Dan Strayer is the Digital Marketing Manager for Luminate Digital, a HubSpot Partner Agency

DAN STRAYER, Digital Marketing Manager

Dan is the head of the firm’s digital marketing team, a position he has held since 2017.

Dan specialises in inbound marketing areas like SEO, PPC, content marketing, analytics, reporting and marketing strategies. He has worked previously in project management, accountancy and business services on the client side, and came to the agency environment in 2016. Dan is certified in several areas of HubSpot, holds a project management certification, and is Google AdWords and Analytics certified.

Dan is a baseball umpire, a US native, and enjoys his family, three dogs and reading biographies.

Dan Strayer holds the HubSpot Inbound Marketing Certification at Luminate Digital Dan Strayer earned the HubSpot Marketing Software Certification for Luminate Digital Dan Strayer is Growth Driven Design Agency certified by HubSpot Dan Strayer of Luminate Digital is a certified HubSpot Email Marketer Dan Strayer has held a certification in Content Marketing from HubSpot since 2015 Dan Strayer is HubSpot Inbound Sales Certified
Andrei Alexe is a Design Executive for Luminate Digital Manchester

ANDREI ALEXE, Design Executive

Andrei is a practitioner in all forms of digital design for the firm, a position he has held since 2016.

Andrei specialises in a variety of online and digital design forms, including growth driven and responsive website design, infographic and image creation, HTML coding and UX principles. He maintains an online design portfolio and is a tireless collaborator with clients and marketers on the best ways to optimise lead generation through design. He holds several HubSpot and Adobe design and marketing certifications.

Andrei enjoys cult firms, video games and all forms of continuous learning - for work and other purposes.

Andrei Alexe holds a HubSpot Inbound Marketing Certification for Luminate Digital Manchester Andrei Alexe of Luminate Digital is certified by HubSpot as a COS Designer
Sammy Siddique works with Luminate Digital Manchester as a Content Marketing Executive


Sammy is a content marketing executive, a position she has held since 2017.

Sammy specialises in inbound marketing areas such as blogging, email marketing and social media marketing. Sammy has expertise in combining best practice SEO with content for web pages and blogs for better visibility. With several HubSpot certifications to hand, her inbound marketing capabilities have been applied for industries including travel technology, broadcast systems and healthcare.

Sammy has a Masters in Creative Writing from Swansea University and enjoys baking and comic books.

Sammy Siddique is certified by HubSpot for Inbound Marketing Sammy Siddique is certified for HubSpot Marketing Software
Callum Dawson is a Content Marketing Executive for Luminate Digital Manchester

CALLUM DAWSON, Content Marketing Executive

Callum is one of our leading content marketing executives, a role he has held since 2017.

Callum specialises in blogging, landing pages, inbound marketing research and SEO planning, both for the firm and for clients. Callum also has expertise in other writing forms, including journalism and freelance content, as well as agency side content strategies for digital PR solutions. He is HubSpot certified and continuously strives to expand his inbound marketing knowledge.

Callum holds a Degree in English and Literature from Keele University, and enjoys music and playing football.

Callum Dawson holds a HubSpot Inbound Marketing Certification
Mr Pickles - Inspirational Muse - Marketing Pug

MR PICKLES, Marketing Pug

Mr Pickles (first name unknown) is the official mascot of the firm, a position he has held since 2016.

Mr Pickles specialises in vocal support, chairing internal meetings and sheer huggability. Mr Pickles is the most vocal and strident member of the firm, and he’s not above taking a seat at the table. He also has expertise in using the occasional crumpet as fuel for a great inbound marketing campaign. He has appealed to HubSpot for chew toy-related certifications - he patiently awaits feedback like a good boy!

HubSpot Certified Partners

Imagine your firm utilising a marketing approach focused on attracting and satisfying customers with interactions that are relevant and helpful - not interruptive and off-putting.

That’s HubSpot, one of the world’s leading inbound marketing applications.

Luminate is an accredited HubSpot partner. Founded in 2006, HubSpot has experienced incredible growth, now boasting over 11,000 customers in 70 countries. The core of HubSpot’s service lies with inbound marketing: creating gratifying experiences for customers that want to be found through digital channels.

Luminate Digital are HubSpot Design Certified
Luminate Digital are certified partners with HubSpot
Luminate Digital are Inbound Marketing certified with HubSpot
Luminate Digital are HubSpot Marketing Software certified

On Board With Inbound Today!

Want to find out why inbound marketing is right for your firm? Set up a call with our experts, and see how Luminate will transform your lead generation strategy.