Traditional web design is old news and it’s why marketers are shifting from the tired old ways to a better, more impactful way to design websites – Growth-Driven Design (GDD).
While the Growth-Driven Design process features any number of components that tie together, it isn't as difficult as it seems and the benefits to web redesign are tenfold. GDD minimises the risks that traditional methods often encounter and opens up your business to a much more innovative website that is always improving to be the best version of itself in an ongoing cycle.
We’ve pared down the basic aspects to these ten key Growth-Driven Design elements in our useful SlideShare presentation to whet your appetite.
For the full presentation, complete with examples and a rundown of what goes into each component, download our latest presentation, What is Growth-Driven Design: A Guide.
The Growth-Driven Design process can be boiled down to these ten key elements listed within our SlideShare presentation:
- Goals - Identifying what you aim to accomplish and establish measurable goals and timeframes.
- Personas - Representations of your ideal customer using common traits that your audience share.
- Fundamental Assumptions - These identify core elements of both your website and your business.
- Research - Helps you to further understand all aspects of your business using a systematic approach to establish facts, gain integral knowledge and formulate new conclusions.
- Wish Lists - Using all the above steps you can now itemise what your company’s website needs in terms of goods, services and processes.
- 80/20 Rule - Use Pareto Law todefine which 20% of your web pages will provide 80% of the impact.
- Core Item Hypothesis - An educated guess of the relationship between various factors that are able to be tested to see what holds true.
- Web Implementation - The building and implementation of your website based on content and information gathered, passing from the design phase through to completion and eventually the launch phase.
- Data Collection - Gathering and measuring collected data using targeted variables and enabling the answering of relevant questions in order to evaluate the outcome.
Continuous Improvement - The ongoing effort to improve and develop your website. These can be incremental improvements or breakthrough improvements all at once.
We delve into each of these elements further and explain why these elements are important for GDD and provide best practice examples of how utilise each element for the best impact.