In this post, we’re focusing on 13 reasons why… no, not the controversial TV show - there should be nothing controversial about what we’re talking about today.
Searching for the perfect inbound marketing software can, at the best of times, be a daunting task. In a market inundated with so much inbound software to choose from, the decision process might take longer than you had initially expected.
As you narrow down the worthy inbound contenders for your business, you most likely will have come across, or heard about, HubSpot. We’re cutting straight to the chase to tell you that HubSpot is one of the best inbound marketing softwares available right now.
There is a reason why business after business is choosing to integrate their marketing with HubSpot.
So, whether this blog post is your first encounter with HubSpot or you’ve done some market research and are still undecided which inbound software is right for you, here are 13 reasons why you should be using HubSpot
Familiar or unfamiliar with HubSpot, let’s begin by defining exactly what it is…
HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
As HubSpot say, traditional marketing is broken and the buyers are taking control. That's why HubSpot founders Brian Halligan and Dharmesh Shah developed software products for inbound marketing and sales. HubSpot turns your website into a magnet that attracts buyers. It places a focus on the customer and puts their needs first.
With 15,000 companies in more than 19 countries, it comes as no surprise that HubSpot is ranked #1 by thousands of customers as the best inbound marketing software. We certainly agree.
When it comes to aligning all your marketing efforts, Luminate Digital can’t think of a better inbound candidate. So, without further ado, check out these reasons why HubSpot should be every inbound marketing businesses choice of inbound software and hopefully, by the end of the blog post, your decision will reach a conclusion.
1. In Inbound We Trust
More and more marketers are ditching their old marketing playbook in favour of the inbound way. The old-school marketing tactics, like cold calling and purchased email lists, are being tuned out and steadily, if not completely, losing their effectiveness.
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction." ― Brian Halligan, CEO & Co-Founder, HubSpot
The marketing spotlight now shines brightly on inbound marketing and its methodology is helping business across the world better market their services and products, not to mention attract clients directly to their business on a daily basis. These inbound statistics speak for themselves:
- Companies are 3x as likely to see a higher return on investment on inbound marketing campaigns than outbound.
- Inbound marketing delivers 54% more leads into the funnel than traditional outbound leads.
- Outbound leads cost 49% more than inbound leads.
2. An All-in-One Marketing Software
It’s software that business owners dream about. The beauty of HubSpot is that it’s the one-stop solution for all digital marketing processes. A single platform that accommodates so many different tools where everything is centralised.
Within its single system, HubSpot encourages collaboration and feedback. Like never before it has closed the gap aligning both sales and marketing together where both teams can work towards the same goal.
From instantly building your website and launching effective marketing campaigns to tracking customers and generating reports, HubSpot turbocharges your marketing.
3. Manage Your Customer Relationships
Every business needs an efficient CRM (Customer Relation Management) that manages interactions with customers and potential customers. With HubSpot, you can streamline your organisation's processes and surpass your biggest growth goals.
Investing in HubSpot's CRM lets your business scale as you manually track your interactions and manage your customers. With the CRM, your sales team and managers will always know who has already spoken with a prospect as all the information is displayed in the system.
The CRM provides a full and accurate record of the prospect’s history with one click, so you can spend time building customer relationships which will lead to an increase in sales, improved customer service, and increased profitability.
Thinking about deploying a CRM? We recommend HubSpot.
4. Level Up Your Social Presence
Spend less time sifting through social streams and make more time for the people who matter. With time-saving tools, you can prioritise your social interactions and take your social media presence to the next level.
Have you created content and want to boost its reachability via social media. HubSpot lets you manually publish content directly from Facebook, Twitter, LinkedIn, Instagram, and Google+. Automatically share new content as soon as it is published.
HubSpot’s social tools also make sure you never let an important social interaction slip through the cracks. Head over to the social dashboards where you can engage with followers, nurture lead, and delight customers.
Want to measure the success and traction of your social efforts? HubSpot lets you monitor individual social posts, as well as trigger email alerts, when a prospect mentions your business or a specific keyword or hashtag.
Without HubSpot, reporting on your social media return on investment will be a tricky and loathsome task.
5. Easy Website Edits
Website pages are the building blocks of your company’s website and menus. With HubSpot’s CMS (Content Management System) you can make sure you have all the assets you need.
You’ve found an asset out of place on your website? No problem. A few easy clicks and, through HubSpot, and you can tinker your website’s edits with ease. From landing pages to blog posts, edit and optimise your on-page content and settings wherever and whenever you need.
6. Eye Spy Analytics
Keep on top of your marketing efforts with HubSpot’s web analytics dashboard to make sure you’re always up to date with your website’s metrics. The dashboard provides all the information you need to track user activity like:
- Traffic Metrics
- Session Sources
- Views per Session By Source
- Device type
- View rate
- Engagement Metrics
- New Visitors per Source
- Bounce Rate
- Bounce Rate by Source
- Device Breakdown
- Session Country
As your company’s website is the central hub for your prospects’ and customers’ interactions, HubSpot’s web analytics dashboard gives you a deeper insight into how visitors are finding and engaging with your content.
The more information you have on these interactions, the more effective you can be in optimising your content around your buyer’s behaviours and that means more business by the end of the day.
7. Never Fear SEO Again
Search engine optimisation, or SEO for short, can be a marketer’s worst nightmare and a task many fear. Relieve the fear factor of SEO with HubSpot’s integrated SEO tools and become the king or queen of optimisation.
HubSpot makes building authority, for topics that matter, easy and, in no time at all, your content will rise to the top of search results. After all, outranking your competitors in these areas is one of the best ways to gain a digital advantage.
Get on-page SEO advice when creating blog posts, landing pages, and website pages. Plan your content strategy and build search authority with HubSpot’s topic suggestions, then create clusters of web pages and blog content around your core topics with their integrated content tools.
Want to increase your return on investment? Monitor the performance of your content, track how many leads and customers from your organic search traffic, and constantly expand your SEO influence. We promise you will fall in love with search engine optimisation. Just try it!
8. Automate Like a Boss
Don’t get bogged down with tedious and repetitive tasks such as email, social media, and many other time-consuming website actions. Put your marketing methods on autopilot and make tasks easier with HubSpot’s marketing automation.
In a nutshell, automation will save you valuable time and money while you nurture leads through your buying process.
Marketing automation enhances the communication between your business and your business’ customers, providing them with the content they need at the exact time they need it.
Implementing HubSpot’s marketing automation system will make you and your business more efficient and help you reach your goals faster. Really, it’s a no-brainer to choose HubSpot when looking to benefit from automation
9. Take the Work Out of Workflows
Seriously, workflows are more fun than work. That's because the HubSpot software allows you to set up powerful, integrated workflows for your business using a simple and visual interface.
Workflows might seem complicated at first but HubSpot lets its users create sophisticated and targeted workflows without the headache that can come with other alternative software. Finally, the customers in your data will get the attention they deserve.
HubSpot’s visual editor lets you easily customise and personalise workflows with multi-stage journeys and branches. You will be surprised at how much time you can put back in your day by automating simple tasks with workflows.
10. A Thriving Marketplace
Looking for a new landing page design? Want to try new layouts for your emails? HubSpot’s marketplace is the thriving content metropolis your business deserves.
Packed full of templates and template packs, filter content by features such as CTA (call-to-action), hero image, form, and pricing table to find the perfect templates that match your business needs.
Finding template packs and modules is an easy process. After just a few clicks, you can find yourself in the check out section with your newly purchased goods in no time at all. Purchased modules and templates will instantly be available for use in your HubSpot content.
11. More Tools Than a Builders Hut
HubSpot’s inbound marketing software offers a full stack of marketing, sales, and customer service tools with a completely free CRM at its core. All tools are potent alone - but they’re positively powerful when used together.
The Marketing Hub will help you grow your traffic, run complete inbound marketing campaigns at scale, and convert more visitors. Features include lead generation, marketing automation, and analytics.
The Sales Hub is a time-saving software that helps you gain deeper insight into prospects, while automating the tasks you hate. Features include email tracking, meeting scheduling, and email automation.
The Service Hub will help your business connect with customers, exceed their expectations and turn them into promoters that, in turn, will grow your business. Features include tickets, customer feedback, and knowledge base.
This is just the tip of the iceberg when it comes to telling you about all the software tools HubSpot has to offer.
12. Never Stop Learning
Being a HubSpot partner means you will have access to HubSpot’s Academy, their training and certification program.
Led by expert HubSpot Academy professors, the HubSpot Academy offers in-depth and extensive training classes at introductory, intermediate and advanced levels of learning. The classes help you understand and master the HubSpot software and inbound methodology.
The best part of the Academy, with each training class you pass, is you will receive a certification for your efforts. There are over 155,000+ certified professionals in the HubSphere (that’s not really a word - but it should be!).
13. A HubSpot Community
With HubSpot, you are never alone. By choosing HubSpot as your inbound marketing software, you join thousands of marketing and sales pros who are all mastering the inbound methodology. Plus, the community doesn't stop there:
- HubSpot has over 150+ user groups.
- There are 52,000 customers in over 100 countries growing their business with HubSpot.
- 21,000 attendees register for Inbound events.
- HubSpot has 2.6+ million social followers.
- HubSpot’s blog attracts 4.5 million monthly visits.
- HubSpot's Growth Hub has over 5,000 profiles and counting.
With HubSpot, you constantly learn and grow with award-winning support and the full inbound community behind you.
When you choose HubSpot’s inbound marketing software, you’re receiving the whole package and more. Of course, you want your business to grow and you should be determined to be the best in your field, so why settle for second best when it comes to your marketing software.
Join thousands of successful marketers and sales pros who have aligned their marketing efforts and are reaping the inbound rewards.
Thinking about joining HubSpot and want to know more? Schedule a call with Luminate Digital and we will be happy to talk you through HubSpot, plus share more benefits of being a HubSpot partner.