With their recent update, HubSpot has completely overhauled their CMS (sometimes referred to as HubSpot COS) package, bringing in some great new features as well as updating older ones. I thought this would be a great opportunity to go over some key reasons why I think developing and hosting websites on HubSpot is, by far, a much better experience than attempting this on WordPress.
First thing’s first, if you’re familiar with the General Data Protection Regulation (GDPR), then you will know the deadline has long passed. However, if you find yourself asking the question ‘what is GDPR?’, then this blog is essential reading - plus we have a full suite of articles and GDPR related downloads for you to enjoy. It’s safe to say, we know our stuff on GDPR.
Everyone needs a plan, but not everyone has one. Some businesses operate according to each and every whim, while others do so at the bequest only the best research and intelligence. When it comes to marketing, and various other creative avenues, a ‘finger in the wind’ approach has no longevity. The time for guesswork is over, and the digital frontier needs you to have a more measured, analytical approach.
Unless you’ve been living under a rock for the past few years, you’ve likely head of SEO. Maybe you’ve even looked the term up and found that it stands for Search Engine Optimisation. Now, to us, this means a whole host of things. But we’re a digital marketing agency. It’s our job to find opportunity in areas like this - that’s our bread and butter. For a layman, however, it might be hard to grasp. Thankfully, we’ve compiled our expert knowledge and we’re giving it away for free. That’s right, FREE!
Luminate Digital is a digital growth and design agency. That’s why, in our opinion, you should consider your website to be your number one branch. It should see more ‘footfall’ than any of your stores and it should demand more of your focus than any outlet your business operates in.
“Your brand is what other people say about you when you're not in the room.” - Jeff Bezos You might have heard of this quote from Jeff Bezos, the founder and CEO of Amazon, on his definition of a brand. Here’s the official definition of a brand: “A type of product manufactured by a particular company under a particular name.” - Oxford English Dictionary The key difference between these two definitions is that Jeff focuses on the idea of perception and how others view your brand. In today’s modern world, Jeff’s seems to be the most accurate definition (well done Jeff!).
As an Account Manager, at a marketing agency focused on delivering results, one of the first questions I ask potential clients is "have you got buyer personas?". More often than not the answer is yes, but still, I’m left worried. The reason for this is that most businesses do not have a truly accurate representation of who their buyer is because they've asked buyer persona survey questions that are wholly irrelevant.
The recruitment industry is bigger than ever, worth over £35 billion to the UK economy. So, the industry knows a thing or two about adapting, managing to thrive and grow when many other parts of the UK economy are struggling. However, technology is disrupting the recruitment world, so to maintain growth, the recruitment industry needs to be constantly looking ahead. From AI to Email we’ve compiled our top 17 recruitment industry trends that all recruiters should be aware of.
With the GDPR deadline a distant memory, if you’ve not yet thought about how you can be compliant, now is the time. If you aren’t already compliant, you’ve missed the deadline and are at serious risk of incurring a fine from the ICO. Since the deadline was back in May 2018, there is real urgency for businesses to get compliant immediately. To get started, you’ll need to have a firm understanding of what GDPR is and what it means for your business. Here’s a checklist of everything you need to tick off to get GDPR compliant:
We know you need to make the most of your time, and that data protection compliance for businesses is a complicated matter. That’s what makes the new General Data Protection Regulation (GDPR for short) seem so daunting.
GDPR, which stands for the General Data Protection Regulation, came into effect on May 25th 2018, and affects businesses across the UK and the world. Companies that store and process the personal data of any EU citizen must now become GDPR compliant or face a fine of 4% of their annual turnover or €20 million—whichever is higher.
The General Data Protection Regulation (GDPR) came into effect on 25th May 2018 and affects how companies across the world process and store the data of EU residents. The recruitment sector is reliant on data—both business and consumer—so it’s vital that all recruitment agencies are GDPR compliant. Companies who are non-compliant can be charged 4% of their global turnover or €20 million—whichever is higher.
Inbound marketing has been nipping at the heels of outbound marketing's interruptive tactics for years. In so many tangible ways, inbound has already surpassed it: for cost, reliability and, most importantly, brand trust.
Every marketer worth their salt wants to know their target audience profile like the back of their hand. Combining intuition with data-backed understanding ensures your online content is relevant and meets the needs of your clients entirely.
You’ve spent a mammoth amount of time on your blog post: researching, writing, editing, proofreading, and you’re proud of the content you’ve created. Now you’re ready to post, sit back, and watch the visitors roll in.
Communication is a fundamental part of everyday life. Whether you’re debating with friends over where to go for dinner, training a colleague or simply sharing a social media update, the way in which you communicate with others can set you up for success or failure.
Every accountancy firm wants to grow. To do that with any business (like yours), growth means a commitment to lead generation. When it comes to lead generation for accountants, let’s be real - it’s a difficult task that you may think you don't have much time for.
Every great marketer knows that content is crucial to engaging your audience and growing your brand recognition. The better your content, the more your customers will want to hear from you. So when it comes to really valuable marketing, behind every great piece of writing, video footage, social media post or email, there is a flawless content calendar.
They say a picture is worth a thousand words. And since a 2-minute video is made up of around 3,600 still images (or frames), some basic maths will tell you that a video is worth 3,600,000 words. That’s more than three times all the Harry Potter books put together.
Every business wants to grow their customer base and revenue. The strategy for this is often built around the promotion of core products or services, but what many companies forget is that before you sell your product, you have to sell your brand.
The new General Data Protection Regulation (GDPR) is on the horizon and set to redefine how businesses store and use data collected from EU citizens. This will effect no industry more than recruitment, and understandably, many firms view GDPR with a sense of unease.
In the world of marketing, bigger is not always better. You may have decided to outsource your marketing, but what type of agency should you choose? At Luminate we often get asked “why should I choose a smaller agency over a larger one?”. So, we have chosen our top reasons why.
Introduction There's no denying that creating brilliant content takes time, money, and resources. So, how do you implement a content strategy that keeps your marketing fresh and regular? That's where repurposing comes in. In a nutshell, repurposing content involves turning one piece of content into another.
Modern marketing is changing for the better. The days of cold-calling customers in the hope that you find someone ready to purchase are long behind us. Now, people want to engage with a business that recognises their needs and cares about solving them.
You’ve probably already heard about the General Data Protection Regulation (GDPR), and how it is impacting UK businesses and their marketing strategies. I’m sure you’ve also been hearing about increased fines and stricter laws. Pretty scary, right?
“Sometimes good things fall apart so better things can fall together.” It’s not every day we start a blog with a quote from Marilyn Monroe, but we think this little pearl of wisdom sums up our feelings on the new General Data Protection Regulation (GDPR) quite nicely. As with any new business-focused law, the run-up to GDPR’s first day on 25th May 2018 is causing murmurs of discontent in marketing departments across the country.
Cyber security is big business. In 2004, the industry was worth $3.5 billion (£2.34bn) but by 2020, that worth is set to rise to more than $170 billion (£123.19bn). Now, legislation is beginning to take notice of the importance of cyber security and, as such, is laying a greater responsibility on businesses to keep their customers’ data safe. The General Data Protection Regulation (GDPR) is the latest law to do this and is redefining how data is gathered, managed and used across Europe.
It’s a new year and you’re researching marketing trends to kick off 2018, but launching a Snapchat channel, getting influencers to support your brand, and targeting the new Generation Z aren’t necessarily the right priorities for your business. Whilst these trends are new and exciting, they won’t drive the best results across professional services businesses. So, what will work?
Have you ever read a content piece that was intended to target solicitors but didn’t quite get the hypotheticals right? You may have been left scratching your head thinking, that situation only ever happens in textbooks – or not at all! One explanation for this scenario is that the author has not nailed their customer profiles.
The best recruitment firms realise that “candidates are like consumers” and with 80% of the buying process happening without any direct-to-human interaction, candidates make judgments about your company and your branding before they speak with you.
The numbers never lie – we know by now that in digital marketing, statistics speak volumes. They persuade your client to come onboard, attract prospects into your buying funnel, and add a little extra authority to your content. With that in mind, we’ve collated a few statistics to shine a little light on the benefits of sales and marketing working productively together.
You may have heard that sales and marketing departments do not work so well together. Contrary to popular opinion, it’s been proven that businesses are 67% more effective at closing deals when they align their sales and marketing departments. You may be in the know about inbound marketing, but are you aware of the role sales plays? If not then this is the blog post for you. Here, we lay out the ways in which sales contributes to inbound marketing.
If you’re feeling overwhelmed by the General Data Protection Regulation (GDPR) and what it could mean for your business, we don’t blame you. There’s a lot to cover. Our GDPR series is sure to help. In the meantime, let’s take a closer look at GDPR and the right to be forgotten.
We know how challenging it can be for businesses to keep up with website design trends which enable you to stay ahead of your competition. This free guide will help you combat this challenge by sharing insider tips and examples of elements that make a great homepage, so you can build an online presence.
What's so good about a report and a bunch of numbers anyway? Well, our inbound marketing statistics reports are designed to give you, the professional services marketer, a revealing insight into the world of inbound makreting and how it contrasts with dated outbound methods.