Luminate Digital is a Digital Growth Agency for the professional services sector, specialised in enabling companies to attract more customers, increase revenue and grow their business.

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01 May
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Using Inbound to Grow Your Business

  What’s the aim of marketing? It seems like a simple question but let’s really think about it.

Anthony Hamilton

29 Apr
Hubspot office-1

18 Recruitment Industry Trends for 2019 [UPDATED] | Luminate Digital

The recruitment industry is bigger than ever, worth over £35 billion to the UK economy. So, the industry knows a thing or two about adapting, managing to thrive and grow when many other parts of the UK economy are struggling. However, technology is disrupting the recruitment world, so to maintain growth, the recruitment industry needs to be constantly looking ahead.  From AI to Email we’ve compiled our top 17 recruitment industry trends that all recruiters should be aware of. 

Alexander Costello

12 Apr
IM & SEO

Inbound Marketing and SEO: The Ultimate Relationship

Search engine optimisation (SEO) has become more and more approachable to marketers over the years. Once upon a time, I was an SEO rookie myself, struggling to grasp the overload of information and knowledge that one must learn to master an essential marketing technique.

Alexander Costello

11 Apr
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Reasons Why You Should Use HubSpot

There’s a better way to grow. A way that allows your business to reach new heights without compromise. A way that aligns your marketing, sales and service teams within your business to deliver your customers an experience like no other.

Alexander Costello

22 Mar
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Making Tax Digital: A Guide For Businesses & Professionals

The date set for Making Tax Digital (MTD) is fast approaching. Businesses all across the United Kingdom are now preparing themselves for the next major phase of the programme - for what is considered an initiative that will revolutionise the UK tax system.

Alexander Costello

01 Feb
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Are We a Match?

In this day and age, choice is everything. With today’s apps, such as Tinder and Bumble, offering access to dating and business connections, we’re more accustomed to swiping left and right to ‘find the one’ than being thrust into the hands of fate.

Anthony Hamilton

29 Jan
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SEO Starter Guide: Finding Keywords to Boost Your Blogs

If you understand the importance of keywords then you’ll get more search engine traffic to your website. When optimising your content, keywords should be the first point of call in your blogging strategy to develop content that ranks.

Alexander Costello

23 Jan
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Print vs Digital Media: 5 Reasons to Go Digital

You might think print still has a place in today’s world - as a digital agency, we’re here to tell you otherwise.

Jake Venables

22 Jan
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How to Source Passive Candidates: 9 Recruitment Techniques

If you’re a recruiter wanting to prove your worth in the industry, then look no further - this is the only blog post you’ll ever need!

Alexander Costello

18 Jan
Blog repurpose - _D

HubSpot CMS Review: 9 Reasons It Beats Wordpress

With their recent update, HubSpot has completely overhauled their CMS (sometimes referred to as HubSpot COS) package, bringing in some great new features as well as updating older ones. I thought this would be a great opportunity to go over some key reasons why I think developing and hosting websites on HubSpot is, by far, a much better experience than attempting this on WordPress.

Peter Ward

17 Jan
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The Web Developer’s SEO Cheat Sheet 2019

In the ultra-competitive world of SEO, you need to take every advantage you can in order to be seen.

Peter Ward

15 Jan
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Build A Chatbot: Your Guide To AI-Powered Marketing

The age of robots has arrived and they’re here to take over… run for your lives! Actually, it’s not all that dramatic. In fact, robots are here to make our lives easier.

Alexander Costello

11 Jan
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5 Reasons to Recruit an SEO Agency in Manchester

Are you based in or around Manchester? Are you looking to grow your business? Want to have more of a digital presence?

Anthony Hamilton

08 Jan
google assistant

Impact of Voice Search on SEO in 2019: Expectations vs Reality

It’s 2019, ‘the year of voice search’, apparently! There has been a lot of research and many rumours about how voice search can benefit all types of industries. So, how do you know what to believe?

James Cooper

20 Dec
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33 of the Best Free Stock Image Websites to Uplift Your Content Marketing in 2019

As an avid reader of many blogs across the internet, I have witnessed a recurring theme and one I am continuing to hold many content creators accountable for.

Alexander Costello

17 Dec
The Ultimate Marketing Words Dictionary: Essential Terms & Definitions

The Ultimate Marketing Words Dictionary: Essential Terms & Definitions

Marketing words, even at the best of times, can feel like a foreign language.

Alexander Costello

17 Dec
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An Extensive Guide to OKRs - With Examples! | Luminate Digital

Setting goals is crucial for any business that wants to be successful. Setting clear goals that give you a focus can be the difference between success and failure.

James Cooper

10 Dec
how-to-make-your-website-GDPR-compliant-with-templates-featured

How To Make Your Website GDPR Compliant - With Templates | Luminate Digital

First thing’s first, if you’re familiar with the General Data Protection Regulation (GDPR), then you will know the deadline has long passed. However, if you find yourself asking the question ‘what is GDPR?’, then this blog is essential reading - plus we have a full suite of articles and GDPR related downloads for you to enjoy. It’s safe to say, we know our stuff on GDPR.

Alexander Costello

03 Dec
the-dangers-of-not-documenting-your-gdpr-compliance

The Dangers of Not Documenting Your GDPR Compliance | Luminate Digital

Headlines continue to publish bad news for companies who have not ensured compliance with GDPR (General Data Protection Regulation) since the deadline passed back in May this year.

Alexander Costello

28 Nov
SMART-marketing-objectives-and-how-they-grow-your-business

SMART Marketing Objectives and How They Grow Your Business | Luminate Digital

Everyone needs a plan, but not everyone has one. Some businesses operate according to each and every whim, while others do so at the bequest only the best research and intelligence. When it comes to marketing, and various other creative avenues, a ‘finger in the wind’ approach has no longevity. The time for guesswork is over, and the digital frontier needs you to have a more measured, analytical approach.

James Cooper

27 Nov
The-best-guide-to-successful-recruitment-website-design

The Best Guide to Successful Recruitment Website Design - With Examples!

If you’re working in the recruitment industry, we’ll bet you know how important first impressions are. A good candidate will look smart, have a polished CV and will be ready to answer any questions in an interview.

James Cooper

27 Nov
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7 Ultimate SEO Tips 2019: Hack Google Like a Pro | Luminate Digital

Unless you’ve been living under a rock for the past few years, you’ve likely head of SEO. Maybe you’ve even looked the term up and found that it stands for Search Engine Optimisation. Now, to us, this means a whole host of things. But we’re a digital marketing agency. It’s our job to find opportunity in areas like this - that’s our bread and butter. For a layman, however, it might be hard to grasp. Thankfully, we’ve compiled our expert knowledge and we’re giving it away for free. That’s right, FREE!

Anthony Hamilton

21 Nov
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7 Website UX Best Practices For Your Business | Luminate Digital

Luminate Digital is a digital growth and design agency. That’s why, in our opinion, you should consider your website to be your number one branch. It should see more ‘footfall’ than any of your stores and it should demand more of your focus than any outlet your business operates in.

Anthony Hamilton

21 Nov
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What Is a Customer Profile Template? | Luminate Digital

Have you heard of the term ‘customer profile template’? Do you know what a customer profile template is or why it’s important?

Alexander Costello

20 Nov
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How to Use Brand Monitoring Tools to Gain Valuable Backlinks | Luminate Digital

“Your brand is what other people say about you when you're not in the room.” - Jeff Bezos You might have heard of this quote from Jeff Bezos, the founder and CEO of Amazon, on his definition of a brand. Here’s the official definition of a brand: “A type of product manufactured by a particular company under a particular name.” - Oxford English Dictionary The key difference between these two definitions is that Jeff focuses on the idea of perception and how others view your brand. In today’s modern world, Jeff’s seems to be the most accurate definition (well done Jeff!). 

Anthony Hamilton

20 Nov
Buyer Persona Survey Questions You Don't Need to Ask-min

Buyer Persona Survey Questions You Don't Need to Ask | Luminate Digital

As an Account Manager, at a marketing agency focused on delivering results, one of the first questions I ask potential clients is "have you got buyer personas?". More often than not the answer is yes, but still, I’m left worried. The reason for this is that most businesses do not have a truly accurate representation of who their buyer is because they've asked buyer persona survey questions that are wholly irrelevant.

Tim Ince

21 Sep
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We Are Gold! | Luminate Digital

We’re delighted to announce that we’ve reached Gold Tier status as a HubSpot Agency Partner!

Anthony Hamilton

24 Aug
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How to Maximise Your Conversion Rates with Calls-to-Action | Luminate Digital

Introduction Wondering why you’re not getting the leads you want? Why visitors aren’t downloading that eBook offer? Or subscribing to your newsletter?

Anthony Hamilton

24 Aug
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13 SEO Copywriting Best Practices For Writing Killer Blog Introductions | Luminate Digital

Want to rank more highly on Google’s search engine results page (SERP) so you can increase your number of visitors and generate more leads?

Anthony Hamilton

15 Aug
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Inbound vs Outbound Marketing 2018 Statistics | Luminate Digital

Want the very latest inbound marketing statistics? Considering switching from the old outbound way of marketing but unsure of the benefits inbound brings?

Anthony Hamilton

15 Aug
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A Quick Summary of GDPR for Legal Marketers | Luminate Digital

Tim Ince

06 Aug
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GDPR Checklist: Is Your Business Compliant? | Luminate Digital

With the GDPR deadline a distant memory, if you’ve not yet thought about how you can be compliant, now is the time. If you aren’t already compliant, you’ve missed the deadline and are at serious risk of incurring a fine from the ICO. Since the deadline was back in May 2018, there is real urgency for businesses to get compliant immediately. To get started, you’ll need to have a firm understanding of what GDPR is and what it means for your business. Here’s a checklist of everything you need to tick off to get GDPR compliant:

Tim Ince

06 Aug
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GDPR for Business: Here's Everything You Need to Know in 3 Minutes | Luminate Digital

We know you need to make the most of your time, and that data protection compliance for businesses is a complicated matter. That’s what makes the new General Data Protection Regulation (GDPR for short) seem so daunting.

Cheryl Evans

03 Aug
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7 Winning Long Tail Keyword Research Steps to Drive Website Traffic | Luminate Digital

Introduction If you’re someone who monitors your website’s performance carefully and wonders why your great content can’t be found on Page 1 of Google’s search results pages (SERP), you’re not alone.

Anthony Hamilton

25 Jul
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GDPR Compliance in B2B Marketing

GDPR, which stands for the General Data Protection Regulation, came into effect on May 25th 2018, and affects businesses across the UK and the world. Companies that store and process the personal data of any EU citizen must now become GDPR compliant or face a fine of 4% of their annual turnover or €20 million—whichever is higher. 

Cheryl Evans

25 Jul
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GDPR & Marketing Consent: No Means No | Luminate Digital

The General Data Protection Regulation (GDPR) has made waves across numerous sectors, and its vibrations will continue to echo around the offices and break rooms of marketing agencies across the UK. 

Anthony Hamilton

11 Jul
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Repurposing Your Content in 13 Simple Steps | Luminate Digital

Creating new content is vital for attracting visitors to your site, but it takes a lot of time and effort. So, why not make a few tweaks to your existing content and use that instead?

Sam Rossiter

10 Jul
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9 Awesome Inbound Marketing Methods to Grow Your Accountancy Business | Luminate Digital

Do you struggle when it comes to finding new ways to grow your accountancy business?

Sam Rossiter

10 Jul
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GDPR for Business: GDPR Compliance in the Recruitment Industry | Luminate Digital

The General Data Protection Regulation (GDPR) came into effect on 25th May 2018 and affects how companies across the world process and store the data of EU residents. The recruitment sector is reliant on data—both business and consumer—so it’s vital that all recruitment agencies are GDPR compliant. Companies who are non-compliant can be charged 4% of their global turnover or €20 million—whichever is higher.

Sam Rossiter

09 Jul
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GDPR: What You Need To Know About Marketing Opt-In | Luminate Digital

The GDPR deadline has long since passed and businesses need to now be reviewing their data collection, handling and processing to ensure they’re keeping on top of the new compliance regulations. 

Anthony Hamilton

09 Jul
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29 Important Steps to Backlink Builder Success with Haro | Luminate Digital

Backlink building is one of the most effective marketing methods you can use to help push your website to the top of Google’s rankings. 

Anthony Hamilton

06 Jul
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GDPR for Business: Is GDPR the End of Outbound Marketing? | Luminate Digital

Inbound marketing has been nipping at the heels of outbound marketing's interruptive tactics for years. In so many tangible ways, inbound has already surpassed it: for cost, reliability and, most importantly, brand trust.

Anthony Hamilton

06 Jul
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GDPR for Business: How You Can Be Compliant | Luminate Digital

With the deadline for General Data Protection Regulation (GDPR) well behind us, UK businesses need to know how to be compliant, and fast!

Anthony Hamilton

05 Jul
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GDPR for Business: What is GDPR and How Does it Impact You? | Luminate Digital

What would you do with 20 million Euros? How about 4% of your annual turnover?

Cheryl Evans

04 Jul
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The Ultimate Website Marketing Technique: An Introduction to Growth-Driven Design | Luminate Digital

The verdict is in: Websites matter. A website is a company’s number one marketing and sales tool that works on a continuous 24/7 basis.

Anthony Hamilton

04 Jul
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How to Reduce Bounce Rate With Google Analytics in 15 Steps | Luminate Digital

What if I told you I could increase your dwell time and slash your bounce rate with a few simple industry tricks?

Sam Rossiter

03 Jul
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SEO Health Check: 3 Issues You Can Easily Fix | Luminate Digital

Bad on-site and off-site SEO can have both a negative impact on your search visibility and user experience. However, some really quick fixes could be the answer to your woes.

Sam Rossiter

02 Jul
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15 Expert Backlink Building Strategies To Get Your Blog Ranking #1 | Luminate Digital

What if I told you I could get your site to the very top of Google’s search engine results page (SERP)?

Sam Rossiter

29 Jun
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What is the Importance of Backlinks in SEO? | Luminate Digital

You may be asking: what are backlinks? How do they help with my Google search engine results page (SERP) ranking? Should I even care? The answer is Yes .

Sam Rossiter

21 Jun
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Effective Lead Generation Techniques for Your Website | Luminate Digital

Are you struggling to attract visitors to your website and generate leads? You are not alone. According to the latest State of Inbound Report from HubSpot:

Anthony Hamilton

18 Jun
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Master Your Target Audience Profile in 3 Steps [SLIDESHARE] | Luminate Digital

Every marketer worth their salt wants to know their target audience profile like the back of their hand. Combining intuition with data-backed understanding ensures your online content is relevant and meets the needs of your clients entirely.

Anthony Hamilton

18 Jun

5 Tips for Creating the Best Accounting Website Design | Luminate Digital

Looking for tips on how to improve your website and grow your accountancy business?

Alice Gregory

15 Jun
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9 Ultimate Title Tag Best Practices to Skyrocket Your SEO Ranking | Luminate Digital

You’ve spent a mammoth amount of time on your blog post: researching, writing, editing, proofreading, and you’re proud of the content you’ve created. Now you’re ready to post, sit back, and watch the visitors roll in.

Sam Rossiter

14 Jun
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9 Free Essentials of Marketing for Accountants | Luminate Digital

Marketing for accountants is fundamental for attracting new customers and retaining the customers you already have.

Anthony Hamilton

13 Jun
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21 Proven Ways Web Marketing Effort is Analysed When You Outsource | Luminate Digital

Running your own marketing, it’s difficult to know just how effective your efforts are. But many other businesses struggle with this too.

Sam Rossiter

12 Jun
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The Ultimate Persuasive Communication Technique to Improve Your Marketing | Luminate Digital

Communication is a fundamental part of everyday life. Whether you’re debating with friends over where to go for dinner, training a colleague or simply sharing a social media update, the way in which you communicate with others can set you up for success or failure. 

Anthony Hamilton

11 Jun
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Ultimate Guide to Lead Generation for Accountants in 2018 | Luminate Digital

Every accountancy firm wants to grow. To do that with any business (like yours), growth means a commitment to lead generation. When it comes to lead generation for accountants, let’s be real - it’s a difficult task that you may think you don't have much time for. 

Anthony Hamilton

11 Jun
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7 Key Reasons Outbound Marketing Channels No Longer Work | Luminate Digital

Are you unsure if your outbound marketing works with a modern audience? Are your leads becoming more difficult and costly to acquire?

Sam Rossiter

08 Jun
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5 Key Marketing Spend Benchmarks to Use in Your Business | Luminate Digital

I think you’ll agree with me when I say that one of the hardest parts of running a business is knowing how much of your budget you should allocate to marketing.

Sam Rossiter

23 May
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5 Reasons Not to Underestimate the Importance of Content Marketing | Luminate Digital

Many businesses don’t blog because they lack the time, the budget, or the understanding to create content; but content marketing is an untapped, powerful business tool.  

Cheryl Evans

18 May
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How to Make a Content Calendar the Inbound Way | Luminate Digital

Every great marketer knows that content is crucial to engaging your audience and growing your brand recognition. The better your content, the more your customers will want to hear from you. So when it comes to really valuable marketing, behind every great piece of writing, video footage, social media post or email, there is a flawless content calendar.

Tim Ince

16 May
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4 Free SEO Checker Tools You Should Be Using | Luminate Digital

To make the most of search engine optimisation (SEO), you need the latest tools to track your presence online and find new ways to grow your business’s profile.

Tim Ince

14 May
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5 Techniques Inbound Marketing Uses For Lead Generation | Luminate Digital

If you’ve spent five minutes online Googling how to grow your business, chances are you’ve seen the term ‘lead generation’ bandied around without much explanation.

Tim Ince

11 May
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4 Key Video Content Strategy Tips to Improve Your Marketing | Luminate Digital

They say a picture is worth a thousand words. And since a 2-minute video is made up of around 3,600 still images (or frames), some basic maths will tell you that a video is worth 3,600,000 words. That’s more than three times all the Harry Potter books put together.

Tim Ince

09 May
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Why Reviews Are a Crucial Component of Local SEO Success | Luminate Digital

Picture yourself in a new city, without a map or anyone to show you around, and you want a coffee. What do you do?

Tim Ince

07 May
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How to Do Word of Mouth Marketing By Creating Brand Promoters | Luminate Digital

In modern business, is it enough to only find new clients? No, this isn’t a trick question.

Tim Ince

04 May
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4 Easy On Site SEO Wins to Start Using Today | Luminate Digital

Google receives over 57,000 searches per second on any given day, so it’s fair to say that making sure your business stands out from the crowd is crucial to success.

Tim Ince

30 Apr
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SEO and Content Marketing: How to Ensure Your Writing Stands Out

Try to Google the role of search-engine optimisation (SEO) in content marketing and pretty soon you can find yourself falling down the rabbit-hole of algorithms, search volume, and competitiveness.

Tim Ince

27 Apr
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How to Build Brand Awareness Online: The Inbound Marketing Way

Every business wants to grow their customer base and revenue. The strategy for this is often built around the promotion of core products or services, but what many companies forget is that before you sell your product, you have to sell your brand.

Tim Ince

24 Apr
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Why GDPR Doesn’t Spell the End of Recruitment Firms

The new General Data Protection Regulation (GDPR) is on the horizon and set to redefine how businesses store and use data collected from EU citizens. This will effect no industry more than recruitment, and understandably, many firms view GDPR with a sense of unease.

Tim Ince

12 Apr
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The 4 Pillars of Inbound Marketing | Luminate Digital Manchester

So, you want to learn a little more about inbound marketing?

Tim Ince

02 Apr
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HubSpot vs Wordpress: Choosing Your Inbound Marketing Software

We are a HubSpot agency, but you can’t ignore the fact that 74.6 million websites use WordPress, including many Fortune 500 companies.

Cheryl Evans

12 Mar
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5 Reasons to Choose a Small Agency for Your Marketing

In the world of marketing, bigger is not always better. You may have decided to outsource your marketing, but what type of agency should you choose? At Luminate we often get asked “why should I choose a smaller agency over a larger one?”. So, we have chosen our top reasons why.

Cheryl Evans

09 Mar
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4 Rules to Set When Outsourcing Your Content Marketing

Once you’ve made the decision to outsource your content marketing efforts, it’s helpful to know how to begin your relationship with your marketing agency and secure the best contract for your business.

Cheryl Evans

07 Mar
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Why Outsourcing Your Content Marketing is Cost-Effective

An excellent content marketing strategy works like a Rolex watch. It’s difficult to create, but – if you get it right – the finished article will not only look stunning, but it will also work perfectly for years to come.

Cheryl Evans

02 Mar
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GDPR and Database Decay Advice: Don't Make These Costly Mistakes

  When GDPR comes into effect on 25 May 2018, many businesses will find that their existing database will be effectively wiped out if they don’t implement a strategic opt-in method.

Nick Taylor

01 Mar
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Why To Repurpose Your Content | Luminate Digital

Introduction  There's no denying that creating brilliant content takes time, money, and resources. So, how do you implement a content strategy that keeps your marketing fresh and regular? That's where repurposing comes in. In a nutshell, repurposing content involves turning one piece of content into another.

Anthony Hamilton

28 Feb
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10 Types of Content Your Business Could Create to Drive Results

Studies show customers will read 3 to 5 pieces of content before making a purchase, which is why providing helpful and valuable content on your website is a must.

Cheryl Evans

26 Feb
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Inbound Marketing vs Outbound Marketing

Once upon a time, marketers favoured the outbound methodology. Outbound marketing involves putting your brand out there, whether your audience requests it or not.

Cheryl Evans

21 Feb
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Law Firms: 5 Questions to Ask About Your Clients' Data

The new General Data Protection Regulation (GDPR) is reshaping how all businesses across the European Union gather, store and use people’s data to market themselves.

Tim Ince

15 Feb
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How to Make a Winning Content Strategy for Your Business

Modern marketing is changing for the better. The days of cold-calling customers in the hope that you find someone ready to purchase are long behind us. Now, people want to engage with a business that recognises their needs and cares about solving them.

Tim Ince

09 Feb
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5 Ways GDPR Principles Can Actually Benefit Businesses

You’ve probably already heard about the General Data Protection Regulation (GDPR), and how it is impacting UK businesses and their marketing strategies. I’m sure you’ve also been hearing about increased fines and stricter laws. Pretty scary, right?

Tim Ince

29 Jan
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How to Successfully Market Your Business After the GDPR Changes

“Sometimes good things fall apart so better things can fall together.” It’s not every day we start a blog with a quote from Marilyn Monroe, but we think this little pearl of wisdom sums up our feelings on the new General Data Protection Regulation (GDPR) quite nicely. As with any new business-focused law, the run-up to GDPR’s first day on 25th May 2018 is causing murmurs of discontent in marketing departments across the country.

Tim Ince

25 Jan
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Is Your Business Making These 7 Cyber Security Mistakes?

Cyber security is big business. In 2004, the industry was worth $3.5 billion (£2.34bn) but by 2020, that worth is set to rise to more than $170 billion (£123.19bn). Now, legislation is beginning to take notice of the importance of cyber security and, as such, is laying a greater responsibility on businesses to keep their customers’ data safe. The General Data Protection Regulation (GDPR) is the latest law to do this and is redefining how data is gathered, managed and used across Europe.

Tim Ince

22 Jan
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Marketing Trends for 2018 in the Professional Services Sector

It’s a new year and you’re researching marketing trends to kick off 2018, but launching a Snapchat channel, getting influencers to support your brand, and targeting the new Generation Z aren’t necessarily the right priorities for your business. Whilst these trends are new and exciting, they won’t drive the best results across professional services businesses. So, what will work?

Cheryl Evans

16 Jan
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Why GDPR Isn’t the End of Email Marketing: Smart Ways to Adapt

Email is the bread and butter of every marketing strategy. It provides the basis for you to advertise your brand and services, interact with leads and customers, and share information.

Tim Ince

15 Jan
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Client Profiles for Law Firms: What You Need to Include

Have you ever read a content piece that was intended to target solicitors but didn’t quite get the hypotheticals right? You may have been left scratching your head thinking, that situation only ever happens in textbooks – or not at all! One explanation for this scenario is that the author has not nailed their customer profiles.

Cheryl Evans

12 Jan
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How to Make a Customer Profile for Recruitment: Target Ideal Candidates

The best recruitment firms realise that “candidates are like consumers” and with 80% of the buying process happening without any direct-to-human interaction, candidates make judgments about your company and your branding before they speak with you.

Cheryl Evans

11 Jan
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5 Best Practices When Building Client Profiles

You may have heard the terms ‘client profiles,’ ‘customer profiles,’ or ‘buyer personas’ brandished around and understand that they have something to do with marketing. These essentially all boil down to the same thing: your ideal customer.

Cheryl Evans

04 Jan
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Marketing and Sales Statistics: Everything You Need to Know

The numbers never lie – we know by now that in digital marketing, statistics speak volumes. They persuade your client to come onboard, attract prospects into your buying funnel, and add a little extra authority to your content. With that in mind, we’ve collated a few statistics to shine a little light on the benefits of sales and marketing working productively together.

Cheryl Evans

18 Dec
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Inbound Marketing and Sales: Can They Really Work Together?

You may have heard that sales and marketing departments do not work so well together. Contrary to popular opinion, it’s been proven that businesses are 67% more effective at closing deals when they align their sales and marketing departments. You may be in the know about inbound marketing, but are you aware of the role sales plays? If not then this is the blog post for you. Here, we lay out the ways in which sales contributes to inbound marketing.

Cheryl Evans

02 Oct
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Ebook: Why Candidates Aren't Opening Your Emails

The recruitment industry is one of the biggest players in the UK economy, and is worth around £35 billion. But in terms of email marketing, there is room for improvement.

Alice Gregory

22 min read

02 Aug
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Ebook: Inbound Marketing Statistics 2017

This informated and insightful report covers everything from marketing and sales challenges to a look to future trends in marketing.

Cheryl Evans

30 min read

10 Jul
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What Is Growth-Driven Design: A Guide

A free eBook for Professional Services firms on the benefits of Growth-Driven Design (GDD)

Peter Ward

19 min read

03 Jul

Ebook: The Future of Digital Marketing: Keep Ahead of the Curve

Our free eBook shows you five marketing and design trends of tomorrow and how to get them today

Cheryl Evans

25 min read

13 Mar
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Smart Marketing Goals Template

Our SMART Marketing Objectives Template takes the guesswork out of goal setting. Simply enter some overall goals and some current website visitor figures and the tool which automatically suggest SMART goals in marketing for you to use.

Peter Ward

5 min read

08 Mar

Ebook: How to Use LinkedIn to Grow Your Business

As one of the three most popular social media platforms, and number one for professional networking, now’s the time to make the most of your LinkedIn account. For both yourself and your company.

Cheryl Evans

13 min read

06 Mar
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Inbound Marketing Evaluation Template

Use our free Marketing Evaluation Template to assess your marketing efforts and learn how you can improve.

Tim Ince

5 min read

06 Mar

Ebook: 7 Secrets of a Great Homepage

We know how challenging it can be for businesses to keep up with website design trends which enable you to stay ahead of your competition. This free guide will help you combat this challenge by sharing insider tips and examples of elements that make a great homepage, so you can build an online presence.

Tim Ince

17 min read

06 Mar

Customer Profile Template for Inbound Marketing

Use the customer profile template to build trust, increase revenue, and ensure lead retention for the future.

Tim Ince

7 min read

06 Mar

Ebook: The 30 Greatest Lead Generation Tips

To help your business, we’ve created this expert guide to show you the power of Inbound Marketing for Lead Generation. Our 30 insider tips put your professional services business in a better position to attract, convert and close new customers.

Cheryl Evans

30 min read

03 Mar

Ebook: 5 Ways of Using Inbound to Grow Your Business

Download '5 Ways You Can Grow Your Business' the free eBook for business owners in the professional services sector. Learn about what goes on behind the scenes and how you can optimise your business growth in all the best ways!

Cheryl Evans

22 min read

23 Feb

Ebook: Inbound Marketing Statistics 2016

What's so good about a report and a bunch of numbers anyway? Well, our inbound marketing statistics reports are designed to give you, the professional services marketer, a revealing insight into the world of inbound makreting and how it contrasts with dated outbound methods.

Cheryl Evans

40 min read