Every great marketer knows that content is crucial to engaging your audience and growing your brand recognition. The better your content, the more your customers will want to hear from you. So when it comes to really valuable marketing, behind every great piece of writing, video footage, social media post or email, there is a flawless content calendar.
They say a picture is worth a thousand words. And since a 2-minute video is made up of around 3,600 still images (or frames), some basic maths will tell you that a video is worth 3,600,000 words. That’s more than three times all the Harry Potter books put together.
Every business wants to grow their customer base and revenue. The strategy for this is often built around the promotion of core products or services, but what many companies forget is that before you sell your product, you have to sell your brand.
The new General Data Protection Regulation (GDPR) is on the horizon and set to redefine how businesses store and use data collected from EU citizens. This will effect no industry more than recruitment, and understandably, many firms view GDPR with a sense of unease.
With over 16 different technical aspects, on-site and off-site SEO can be tricky to master. Bad SEO can have a negative impact on your search visibility and user experience; however, some really quick fixes could be the answer to your woes.
In the world of marketing, bigger is not always better. You may have decided to outsource your marketing, but what type of agency should you choose? At Luminate we often get asked “why should I choose a smaller agency over a larger one?”. So, we have chosen our top reasons why.
Modern marketing is changing for the better. The days of cold-calling customers in the hope that you find someone ready to purchase are long behind us. Now, people want to engage with a business that recognises their needs and cares about solving them.
You’ve probably already heard about the new General Data Protection Regulation (GDPR), and how it is going to impact UK businesses and their marketing strategies from 25th May 2018. I’m sure you’ve also been hearing about increased fines and stricter laws. Pretty scary, right?
“Sometimes good things fall apart so better things can fall together.” It’s not every day we start a blog with a quote from Marilyn Monroe, but we think this little pearl of wisdom sums up our feelings on the new General Data Protection Regulation (GDPR) quite nicely. As with any new business-focused law, the run-up to GDPR’s first day on 25th May 2018 is causing murmurs of discontent in marketing departments across the country.
Cyber security is big business. In 2004, the industry was worth $3.5 billion (£2.34bn) but by 2020, that worth is set to rise to more than $170 billion (£123.19bn). Now, legislation is beginning to take notice of the importance of cyber security and, as such, is laying a greater responsibility on businesses to keep their customers’ data safe. The General Data Protection Regulation (GDPR) is the latest law to do this and is redefining how data is gathered, managed and used across Europe.
It’s a new year and you’re researching marketing trends to kick off 2018, but launching a Snapchat channel, getting influencers to support your brand, and targeting the new Generation Z aren’t necessarily the right priorities for your business. Whilst these trends are new and exciting, they won’t drive the best results across professional services businesses. So, what will work?
Email is the bread and butter of every marketing strategy. It provides the basis for you to advertise your brand and services, interact with leads and customers,and share information. Thought email was dying out though? Email is only going to get bigger – in fact 75% of marketers say they use email marketing more now than they did three years ago.
Have you ever read a content piece that was intended to target solicitors but didn’t quite get the hypotheticals right? You may have been left scratching your head thinking, that situation only ever happens in textbooks – or not at all! One explanation for this scenario is that the author has not nailed their customer profiles.
The best recruitment firms realise that “candidates are like consumers” and with 80% of the buying process happening without any direct-to-human interaction, candidates make judgments about your company and your branding before they speak with you.
The numbers never lie – we know by now that in digital marketing, statistics speak volumes. They persuade your client to come onboard, attract prospects into your buying funnel, and add a little extra authority to your content. With that in mind, we’ve collated a few statistics to shine a little light on the benefits of sales and marketing working productively together.
You may have heard that sales and marketing departments do not work so well together. Contrary to popular opinion, it’s been proven that businesses are 67% more effective at closing deals when they align their sales and marketing departments. You may be in the know about inbound marketing, but are you aware of the role sales plays? If not then this is the blog post for you. Here, we lay out the ways in which sales contributes to inbound marketing.
If you’re feeling overwhelmed by the General Data Protection Regulation (GDPR) and what it could mean for your business, we don’t blame you. There’s a lot to cover. Our GDPR series is sure to help. In the meantime, let’s take a closer look at GDPR and the right to be forgotten.
As the GDPR clock continues to tick, businesses looking for advice on GDPR have significantly increased. After all, no one wants to be hit with a hefty fine once the deadline rolls around and they've been found to be non-compliant with the new laws.
Email marketing is still going strong in 2017. In our previous blog, ‘The State of Email Marketing Trends 2017’, we noted that 86% of businesses prefer email as the number one option for sending communications. On top of that, email is lauded as the top channel by at least 73% of people for being able to measure return on investment, overtaking contenders such as websites, social media and SEO.
In the rising age of chatbots, AI and other technological advances, email marketing is still holding steadfast. 86% of professionals still prefer to use email as the number one platform for business purposes. And what of the future? According to HubSpot, email usage will only set to increase over 3 billion by 2020.
Most business owners know, or are at the very least aware of, search engine optimisation and the merits it can bring. Many industries have benefitted from its practices, and many more will continue to boost their rankings and put themselves in front of their target audience.
There are many ways that financial services firms can get noticed. Between SEO, link building, and the rest there are myriad ways to stand out from the competition. One of the best, however, is SEO. Improving visibility and putting yourself right before your audience has huge benefits, and has demonstrably shown exponential growth for businesses big and small. With that in mind, we’ve put together a few expert SEO tips that are proven to boost your visibility and get you found. Here they are.
There are some that call Manchester the “poor man’s London”, but it’s because they just don’t know the magic that is Manchester. From the stretches of Deansgate and the Castlefield locks to the endless hipster brunch eateries of the Northern Quarter and the bustle of Piccadilly Gardens and beyond - Manchester is where we call home.
So you might have heard about the mysterious "blockchain" (or maybe you haven't) and thought to yourself, "what the heck is blockchain?". Granted, the very notion of blockchain sounds quite technical, but we're here to break it down, as it has a strong impact on the future of financial and accounting industries, amongst others.
The GDPR has had numerous industries scurrying to become compliant, and it’s no surprise why. The General Data Protection Regulation carries some hefty charges for non-compliance, with maximum fines of up to €20 million or 4% of global turnover.
As a financial advisor, it is safe to say that your target audience includes some of the following; family businesses, business owners, couples (known as DINKs, for double income, no kids), established professionals and entrepreneurs.
It's no secret that data analytics is an integral part of any marketing strategy. Being able to measure your efforts helps to drive efficiency for your law firm in knowing what's going well, what you can improve, and what you should stop spending time and money on.
For law firms, a great website can mean the difference between enticing new visitors on a regular basis or having people click off and go elsewhere. It can take, on average, less than six seconds for someone to make up their mind about your website - so first impressions are important.
With the British Accountancy Awards and Practice Excellence Awards coming up in October, we've been thinking of the ingredients that go into an awards entry. What makes a single entry a winner and how can a business justify the time spent on putting together one that's good enough to submit?
As a law firm, the majority of your time is normally spent dealing with a number of client cases. However, if you’re looking to grow your business, increase leads and see improved ROI, it’s likely that you’re also trying to fit sales and marketing strategies into your overall business plan in order to achieve those goals.
When you’re a business working in professional services, it’s likely that visibility is high up on your agenda. How do you move past the hustle and bustle of your industry to put yourself before your target audience? In other words, how do you cut through the noise?
For many firms working within the Legal sector, there’s a tendency for business development to take a backseat. Often, there is simply no time to dedicate to marketing, growth or expansion. There is also less priority given to non-billable work such as marketing.
By marketing with a clear direction using customer profile templates, you’ll come to see that lead generation is built on the certainty of data and research. Getting to grips with your target audience profiles will guarantee success for now, and the future.
We know how challenging it can be for businesses to keep up with website design trends which enable you to stay ahead of your competition. This free guide will help you combat this challenge by sharing insider tips and examples of elements that make a great homepage, so you can build an online presence.
What's so good about a report and a bunch of numbers anyway? Well, our inbound marketing statistics reports are designed to give you, the professional services marketer, a revealing insight into the world of inbound makreting and how it contrasts with dated outbound methods.