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21 Sep
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We Are Gold!

We’re delighted to announce that we’ve reached Gold Tier status as a HubSpot Agency Partner!

Anthony Hamilton

12 Sep
7 Recruitment Industry Trends for 2018 Hero & Thumbnail

10 Recruitment Industry Trends for 2018/19

The recruitment industry is bigger than ever, worth over £35 billion to the UK economy. So, the industry knows a thing or two about adapting, managing to thrive and grow when many other parts of the UK economy are struggling. However, technology is disrupting the recruitment world, so to maintain growth, the recruitment industry needs to be constantly looking ahead.  From AI to Email we’ve compiled our top 10 recruitment industry trends that all recruiters should be aware of. 

Anthony Hamilton

24 Aug
Put Some New Images in Your Old Content

How to Maximise Your Conversion Rates with Calls-to-Action

Introduction Wondering why you’re not getting the leads you want? Why visitors aren’t downloading that eBook offer? Or subscribing to your newsletter?

Anthony Hamilton

24 Aug
Hook

13 SEO Copywriting Best Practices For Writing Killer Blog Introductions

Want to rank more highly on Google’s search engine results page (SERP) so you can increase your number of visitors and generate more leads?

Anthony Hamilton

15 Aug
financial-data-on-laptop

Inbound vs Outbound Marketing 2018 Statistics

Want the very latest inbound marketing statistics? Considering switching from the old outbound way of marketing but unsure of the benefits inbound brings?

Anthony Hamilton

15 Aug
GDPR Legal Marketers Banner.png

A Quick Summary of GDPR for Legal Marketers

Tim Ince

06 Aug
GDPR_Checklist_facebook

GDPR Checklist: Is Your Business Compliant?

With the GDPR deadline a distant memory, if you’ve not yet thought about how you can be compliant, now is the time. If you aren’t already compliant, you’ve missed the deadline and are at serious risk of incurring a fine from the ICO. Since the deadline was back in May 2018, there is real urgency for businesses to get compliant immediately. To get started, you’ll need to have a firm understanding of what GDPR is and what it means for your business. Here’s a checklist of everything you need to tick off to get GDPR compliant:

Tim Ince

06 Aug

GDPR for Business: Here's Everything You Need to Know in 3 Minutes

We know you need to make the most of your time, and that data protection compliance for businesses is a complicated matter. That’s what makes the new General Data Protection Regulation (GDPR for short) seem so daunting.

Cheryl Evans

03 Aug
Brainstorm Pillar Keywords

7 Winning Long Tail Keyword Research Steps to Drive Website Traffic

Introduction If you’re someone who monitors your website’s performance carefully and wonders why your great content can’t be found on Page 1 of Google’s search results pages (SERP), you’re not alone.

Anthony Hamilton

25 Jul
GDPR & B2B Banner.png

GDPR Compliance in B2B Marketing

GDPR, which stands for the General Data Protection Regulation, came into effect on May 25th 2018, and affects businesses across the UK and the world. Companies that store and process the personal data of any EU citizen must now become GDPR compliant or face a fine of 4% of their annual turnover or €20 million—whichever is higher. 

Cheryl Evans

25 Jul

GDPR & Marketing Consent: No Means No

The General Data Protection Regulation (GDPR) has made waves across numerous sectors, and its vibrations will continue to echo around the offices and breakrooms of marketing agencies across the UK. 

Anthony Hamilton

11 Jul
Repurposing Your Content in 13 Simple Steps Hero & Thumbnail

Repurposing Your Content in 13 Simple Steps

Creating new content is vital for attracting visitors to your site, but it takes a lot of time and effort. So, why not make a few tweaks to your existing content and use that instead?

Sam Rossiter

10 Jul

9 Awesome Inbound Marketing Methods to Grow Your Accountancy Business

Do you struggle when it comes to finding new ways to grow your accountancy business?

Sam Rossiter

10 Jul
GDPR for Recruitment Agencies Hero & Thumbnail

GDPR for Business: GDPR Compliance in the Recruitment Industry

The General Data Protection Regulation (GDPR) came into effect on 25th May 2018 and affects how companies across the world process and store the data of EU residents. The recruitment sector is reliant on data—both business and consumer—so it’s vital that all recruitment agencies are GDPR compliant. Companies who are non-compliant can be charged 4% of their global turnover or €20 million—whichever is higher.

Sam Rossiter

09 Jul

GDPR: What You Need To Know About Marketing Opt-In

The GDPR deadline has long since passed and businesses need to now be reviewing their data collection, handling and processing to ensure they’re keeping on top of the new compliance regulations. 

Anthony Hamilton

09 Jul
29 Important Steps to Backlink Builder Success with HARO Hero & Thumbnail

29 Important Steps to Backlink Builder Success with Haro

Backlink building is one of the most effective marketing methods you can use to help push your website to the top of Google’s rankings. 

Anthony Hamilton

06 Jul

GDPR for Business: Is GDPR the End of Outbound Marketing?

Inbound marketing has been nipping at the heels of outbound marketing's interruptive tactics for years. In so many tangible ways, inbound has already surpassed it: for cost, reliability and, most importantly, brand trust.

Anthony Hamilton

06 Jul
How to Be GDPR Compliant Hero & Thumbnail

GDPR for Business: How You Can Be Compliant

With the deadline for General Data Protection Regulation (GDPR) well behind us, UK businesses need to know how to be compliant, and fast!

Anthony Hamilton

05 Jul

GDPR for Business: What is GDPR and How Does it Impact You?

What would you do with 20 million Euros? How about 4% of your annual turnover?

Cheryl Evans

04 Jul
An Introduction to Growth-Driven Design Hero & Thumbnail

The Ultimate Website Marketing Technique: An Introduction to Growth-Driven Design

The verdict is in: Websites matter. A website is a company’s number one marketing and sales tool that works on a continuous 24/7 basis.

Anthony Hamilton

04 Jul
How to Reduce Bounce Rate With Google Analytics Hero & Thumbnail

How to Reduce Bounce Rate With Google Analytics in 15 Steps

What if I told you I could increase your dwell time and slash your bounce rate with a few simple industry tricks?

Sam Rossiter

03 Jul
Building a Website  - Seo Health Check 3 Issue You Can Fix Easily

SEO Health Check: 3 Issues You Can Easily Fix

Bad on-site and off-site SEO can have both a negative impact on your search visibility and user experience. However, some really quick fixes could be the answer to your woes.

Sam Rossiter

02 Jul
15 Expert Backlink Building Strategies Hero & Thumbnail

15 Expert Backlink Building Strategies To Get Your Blog Ranking #1

What if I told you I could get your site to the very top of Google’s search engine results page (SERP)?

Sam Rossiter

29 Jun
Web developers trying to gain backlinks: What is the Importance of Backlinks in SEO?

What is the Importance of Backlinks in SEO?

You may be asking: what are backlinks? How do they help with my Google search engine results page (SERP) ranking? Should I even care? The answer is Yes .

Sam Rossiter

21 Jun

Effective Lead Generation Techniques for Your Website

Are you struggling to attract visitors to your website and generate leads? You are not alone. According to the latest State of Inbound Report from HubSpot:

Anthony Hamilton

18 Jun

Master Your Target Audience Profile in 3 Steps [SLIDESHARE]

Every marketer worth their salt wants to know their target audience profile like the back of their hand. Combining intuition with data-backed understanding ensures your online content is relevant and meets the needs of your clients entirely.

Anthony Hamilton

18 Jun

5 Tips for Creating the Best Accounting Website Design

Looking for tips on how to improve your website and grow your accountancy business?

Alice Gregory

15 Jun
9 Ultimate Title Tag Best Practices To Skyrocket Your SEO Ranking Hero & Thumbnail

9 Ultimate Title Tag Best Practices to Skyrocket Your SEO Ranking

You’ve spent a mammoth amount of time on your blog post: researching, writing, editing, proofreading, and you’re proud of the content you’ve created. Now you’re ready to post, sit back, and watch the visitors roll in.

Sam Rossiter

14 Jun

9 Free Essentials of Marketing for Accountants

Marketing for accountants is fundamental for attracting new customers and retaining the customers you already have.

Anthony Hamilton

13 Jun
21 Proven Ways Web Marketing Effort is Analysed When You Outsource Hero & Thumbnail

21 Proven Ways Web Marketing Effort is Analysed When You Outsource

Running your own marketing, it’s difficult to know just how effective your efforts are. But many other businesses struggle with this too.

Sam Rossiter

12 Jun
The Ultimate Persuasive Communication Technique to Improve Your Marketing Hero & Thumbnail

The Ultimate Persuasive Communication Technique to Improve Your Marketing

Communication is a fundamental part of everyday life. Whether you’re debating with friends over where to go for dinner, training a colleague or simply sharing a social media update, the way in which you communicate with others can set you up for success or failure. 

Anthony Hamilton

11 Jun

Ultimate Guide to Lead Generation for Accountants in 2018

Every accountancy firm wants to grow. To do that with any business (like yours), growth means a commitment to lead generation. When it comes to lead generation for accountants, let’s be real - it’s a difficult task that you may think you don't have much time for. 

Anthony Hamilton

11 Jun
7 Key Reasons Outbound Marketing Channels No Longer Work Hero & Thumbnail

7 Key Reasons Outbound Marketing Channels No Longer Work

Are you unsure if your outbound marketing works with a modern audience? Are your leads becoming more difficult and costly to acquire?

Sam Rossiter

08 Jun
5 Key Marketing Spend Benchmarks to Use in Your Business Hero & Thumbnail

5 Key Marketing Spend Benchmarks to Use in Your Business

I think you’ll agree with me when I say that one of the hardest parts of running a business is knowing how much of your budget you should allocate to marketing.

Sam Rossiter

23 May
women sitting at a beautifully decorated table working on their marketing efforts and creating website content - 5 reasons why you should be creating content

5 Reasons Not to Underestimate the Importance of Content Marketing

Many businesses don’t blog because they lack the time, the budget, or the understanding to create content; but content marketing is an untapped, powerful business tool.  

Cheryl Evans

18 May
How to Make a Flawless Content Calendar Hero & Thumbnail

How to Make a Content Calendar the Inbound Way

Every great marketer knows that content is crucial to engaging your audience and growing your brand recognition. The better your content, the more your customers will want to hear from you. So when it comes to really valuable marketing, behind every great piece of writing, video footage, social media post or email, there is a flawless content calendar.

Tim Ince

16 May
4 Free SEO Checker Tools Your Business Should Be Using Hero & Thumbnail

4 Free SEO Checker Tools Your Business Should Be Using

To make the most of search engine optimisation (SEO), you need the latest tools to track your presence online and find new ways to grow your business’s profile.

Tim Ince

14 May
5 Ways Inbound Marketing Can Help Your Business Generate Leads Hero & Thumbnail

5 Techniques Inbound Marketing Uses For Online Lead Generation

If you’ve spent five minutes online Googling how to grow your business, chances are you’ve seen the term ‘lead generation’ bandied around without much explanation.

Tim Ince

11 May
4 Ways to Incorporate Video Content into Your Marketing Strategy Hero & Thumbnail

4 Key Video Content Strategy Tips to Improve Your Marketing

They say a picture is worth a thousand words. And since a 2-minute video is made up of around 3,600 still images (or frames), some basic maths will tell you that a video is worth 3,600,000 words. That’s more than three times all the Harry Potter books put together.

Tim Ince

09 May
Why Reviews Are a Crucial Component for Local SEO Success Hero & Thumbnail

Why SEO Company Reviews Are a Crucial Component of Business Success

Picture yourself in a new city, without a map or anyone to show you around, and you want a coffee. What do you do?

Tim Ince

07 May
Creating Brand Promoters How to Embrace Word of Mouth Marketing Hero & Thumbnail

How to Do Word of Mouth Marketing By Creating Brand Promoters

In modern business, is it enough to only find new clients? No, this isn’t a trick question.

Tim Ince

04 May
On-Site SEO 4 Easy Wins Hero & Thumbnail

4 Easy On Site SEO Wins to Start Using Today

Google receives over 57,000 searches per second on any given day, so it’s fair to say that making sure your business stands out from the crowd is crucial to success.

Tim Ince

30 Apr
SEO & Content Marketing How to Ensure Your Writing Stands Out Hero & Thumbnail

SEO and Content Marketing: How to Ensure Your Writing Stands Out

Try to Google the role of search-engine optimisation (SEO) in content marketing and pretty soon you can find yourself falling down the rabbit-hole of algorithms, search volume, and competitiveness.

Tim Ince

27 Apr
How to Build Brand Awareness Online The Inbound Marketing Way Hero & Thumbnail

How to Build Brand Awareness Online: The Inbound Marketing Way

Every business wants to grow their customer base and revenue. The strategy for this is often built around the promotion of core products or services, but what many companies forget is that before you sell your product, you have to sell your brand.

Tim Ince

24 Apr
Why GDPR Doesn't Spell the End to Recruitment Firms HERO AND THUMBNAIL

Why GDPR Doesn't Spell the End to Recruitment Firms

The new General Data Protection Regulation (GDPR) is on the horizon and set to redefine how businesses store and use data collected from EU citizens. This will effect no industry more than recruitment, and understandably, many firms view GDPR with a sense of unease.

Tim Ince

12 Apr
The 4 Pillars of Inbound Marketing HERO AND THUMBNAIL

The 4 Pillars of Inbound Marketing

So, you want to learn a little more about inbound marketing?

Tim Ince

02 Apr
Two men battling - just like the battle of HubSpot vs WordPress - choosing your inbound marketing software

HubSpot vs Wordpress: Choosing Your Inbound Marketing Software

We are a HubSpot agency, but you can’t ignore the fact that 74.6 million websites use WordPress, including many Fortune 500 companies.

Cheryl Evans

12 Mar
workers at a small agency around a table with notepads, computers, and drinks, coffee, iced tea - reasons to choose a small manchester agency for your marketing

5 Reasons to Choose a Small Agency for Your Marketing

In the world of marketing, bigger is not always better. You may have decided to outsource your marketing, but what type of agency should you choose? At Luminate we often get asked “why should I choose a smaller agency over a larger one?”. So, we have chosen our top reasons why.

Cheryl Evans

09 Mar
dart board with dart - 4 rules to set when outsourcing your content marketing

4 Rules to Set When Outsourcing Your Content Marketing

Once you’ve made the decision to outsource your content marketing efforts, it’s helpful to know how to begin your relationship with your marketing agency and secure the best contract for your business.

Cheryl Evans

07 Mar
desk with imperial typewriter - why outsourcing your content marketing is cost-effective

Why Outsourcing Your Content Marketing is Cost-Effective

An excellent content marketing strategy works like a Rolex watch. It’s difficult to create, but – if you get it right – the finished article will not only look stunning, but it will also work perfectly for years to come.

Cheryl Evans

02 Mar
red phone  on white background - gdpr and database decay advice don't make these costsly mistakes

GDPR and Database Decay Advice: Don't Make These Costly Mistakes

When GDPR comes into effect on 25 May 2018, many businesses will find that their existing database will be effectively wiped out if they don’t implement a strategic opt-in method.

Nick Taylor

01 Mar
Woman sitting on the grass writing in a notebook - Why to Repurpose Your Content

Marketing Spring Clean: Why You Should Repurpose Your Content

There's no denying that creating brilliant content takes time, money, and resources. So, how do you implement a content strategy that keeps your marketing fresh and regular?

Cheryl Evans

28 Feb
Content marketer (who doesn't use HubSpot) writing a blog for their company: 10 TYPES OF CONTENT YOUR BUSINESS COULD CREATE TO DRIVE RESULTS

10 Types of Content Your Business Could Create to Drive Results

Studies show customers will read 3 to 5 pieces of content before making a purchase, which is why providing helpful and valuable content on your website is a must.

Cheryl Evans

26 Feb
Inbound Marketing vs Outbound Marketing HERO AND THUMBNAIL

Inbound Marketing vs Outbound Marketing

Once upon a time, marketers favoured the outbound methodology. Outbound marketing involves putting your brand out there, whether your audience requests it or not.

Cheryl Evans

21 Feb
Lawyer talking with client - 5 questions to ask about your clients' data - GDPR consent

Law Firms: 5 Questions to Ask About Your Clients' Data

The new General Data Protection Regulation (GDPR) is reshaping how all businesses across the European Union gather, store and use people’s data to market themselves.

Tim Ince

15 Feb
creative man at a computer with phone, pencils, magazines, headphones for inspiration - how to make a winning content strategy for your business

How to Make a Winning Content Strategy for Your Business

Modern marketing is changing for the better. The days of cold-calling customers in the hope that you find someone ready to purchase are long behind us. Now, people want to engage with a business that recognises their needs and cares about solving them.

Tim Ince

09 Feb
5 Ways GDPR Can Actually Benefit Businesses HERO AND THUMBNAIL

5 Ways GDPR Principles Can Actually Benefit Businesses

You’ve probably already heard about the new General Data Protection Regulation (GDPR), and how it is going to impact UK businesses and their marketing strategies from 25th May 2018. I’m sure you’ve also been hearing about increased fines and stricter laws. Pretty scary, right?

Tim Ince

29 Jan
How to Successfully Market Your Business After the GDPR Changes HERO AND THUMBNAIL

How to Successfully Market Your Business After the GDPR Changes

“Sometimes good things fall apart so better things can fall together.” It’s not every day we start a blog with a quote from Marilyn Monroe, but we think this little pearl of wisdom sums up our feelings on the new General Data Protection Regulation (GDPR) quite nicely. As with any new business-focused law, the run-up to GDPR’s first day on 25th May 2018 is causing murmurs of discontent in marketing departments across the country.

Tim Ince

25 Jan
Is Your Business Making These 7 Cyber Security Mistakes HERO AND THUMBNAIL

Is Your Business Making These 7 Cyber Security Mistakes?

Cyber security is big business. In 2004, the industry was worth $3.5 billion (£2.34bn) but by 2020, that worth is set to rise to more than $170 billion (£123.19bn). Now, legislation is beginning to take notice of the importance of cyber security and, as such, is laying a greater responsibility on businesses to keep their customers’ data safe. The General Data Protection Regulation (GDPR) is the latest law to do this and is redefining how data is gathered, managed and used across Europe.

Tim Ince

22 Jan
Marketing Trends for 2018 in the Professional Services Sector HERO AND THUMBNAIL

Marketing Trends for 2018 in the Professional Services Sector

It’s a new year and you’re researching marketing trends to kick off 2018, but launching a Snapchat channel, getting influencers to support your brand, and targeting the new Generation Z aren’t necessarily the right priorities for your business. Whilst these trends are new and exciting, they won’t drive the best results across professional services businesses. So, what will work?

Cheryl Evans

16 Jan
Why GDPR Isn't the End of Email Marketing Hero

Why GDPR Isn’t the End of Email Marketing: Smart Ways to Adapt

Email is the bread and butter of every marketing strategy. It provides the basis for you to advertise your brand and services, interact with leads and customers,and share information. Thought email was dying out though? Email is only going to get bigger – in fact 75% of marketers say they use email marketing more now than they did three years ago.

Tim Ince

15 Jan
Client Profiles for Law Firms Hero

Client Profiles for Law Firms: What You Need to Include

Have you ever read a content piece that was intended to target solicitors but didn’t quite get the hypotheticals right? You may have been left scratching your head thinking, that situation only ever happens in textbooks – or not at all! One explanation for this scenario is that the author has not nailed their customer profiles.

Cheryl Evans

12 Jan
How to Make a Customer Profile for Recruitment Target Ideal Candidates HERO AND THUMBNAIL

How to Make a Customer Profile for Recruitment: Target Ideal Candidates

The best recruitment firms realise that “candidates are like consumers” and with 80% of the buying process happening without any direct-to-human interaction, candidates make judgments about your company and your branding before they speak with you.

Cheryl Evans

11 Jan
Best Practices When Building Client Profiles Facebook-351964-edited

5 Best Practices When Building Client Profiles

You may have heard the terms ‘client profiles,’ ‘customer profiles,’ or ‘buyer personas’ brandished around and understand that they have something to do with marketing. These essentially all boil down to the same thing: your ideal customer.

Cheryl Evans

04 Jan
Here all the marketing and sales statistics you need.

Marketing and Sales Statistics: Everything You Need to Know

The numbers never lie – we know by now that in digital marketing, statistics speak volumes. They persuade your client to come onboard, attract prospects into your buying funnel, and add a little extra authority to your content. With that in mind, we’ve collated a few statistics to shine a little light on the benefits of sales and marketing working productively together.

Cheryl Evans

18 Dec
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Inbound Marketing and Sales: Can They Really Work Together?

You may have heard that sales and marketing departments do not work so well together. Contrary to popular opinion, it’s been proven that businesses are 67% more effective at closing deals when they align their sales and marketing departments. You may be in the know about inbound marketing, but are you aware of the role sales plays? If not then this is the blog post for you. Here, we lay out the ways in which sales contributes to inbound marketing.

Cheryl Evans

14 Dec
Luminate Digital Manchester Agency reveal the skills you need to work in Content.

Love Content? Discover What it Takes to Become a Great Content Writer

Are people constantly telling you how good a writer you are? Can you unravel an anagram at the drop of a hat, or pen a verse worthy of your favourite wordsmith?

Cheryl Evans

11 Dec
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GDPR and the Right to be Forgotten: What it Means

If you’re feeling overwhelmed by the General Data Protection Regulation (GDPR) and what it could mean for your business, we don’t blame you. There’s a lot to cover. Our GDPR series is sure to help. In the meantime, let’s take a closer look at GDPR and the right to be forgotten.

Cheryl Evans

13 Nov

What is Conversion Rate Optimisation?

Conversion Rate Optimisation, otherwise known as CRO, has gathered some momentum in digital circles and is now a certified metric within most campaigns.

Nick Taylor

08 Nov

Inbound Marketing Tips for Startups

Setting out on a new business enterprise can be exhilarating, nerve-wracking and the most exciting thing you’re likely to do.

Cheryl Evans

31 Oct

Benefits of SMART Objectives in Marketing

Everyone needs a plan, but not everyone has one. Some businesses operate according to each and every whim, while others do so at the bequest only the best research and intelligence.

Nick Taylor

30 Oct

Ghoulish Goals, Creepy K.P.I.s and Devilish Data

Want to hear a ghost story? Of course you do.

Nick Taylor

27 Oct

Here's Why GDPR Will Affect Your Email Marketing

As the GDPR clock continues to tick, businesses looking for advice on GDPR have significantly increased. After all, no one wants to be hit with a hefty fine once the deadline rolls around and they've been found to be non-compliant with the new laws.

Cheryl Evans

24 Oct

Inbound Marketing Tips That Will Impress Your Boss

You may already be doing inbound marketing at your company, or perhaps your boss doesn’t quite see the value behind it. In any case, inbound marketing is more than valuable for any business looking to improve their prospects online.

Cheryl Evans

23 Oct
Luminate Digital share the do’s and don’ts of email marketing for professional services to ensure success

Essential Do's & Don'ts of Email Marketing for Professionals

Email marketing is still going strong in 2018. In our previous blog, ‘The State of Email Marketing Trends 2017’, we noted that 86% of businesses prefer email as the number one option for sending communications. On top of that, email is lauded as the top channel by at least 73% of people for being able to measure return on investment, overtaking contenders such as websites, social media and SEO.

Tim Ince

20 Oct

Long-tail Keyword Research for Financial Advisors

Google are forever changing the way we do SEO, moving the goalposts with further disruptive technology to keep us on our feet. We adapt to everything they throw at us, keeping an ear close to the Google-ground. 

Nick Taylor

19 Oct
Smarketing sales marketing BANNER.png

SMARKETING: What a Good Sales & Marketing Relationship Looks Like

As star-crossed lovers go, many think that sales and marketing are the most doomed of all. They are two completely different beasts; they think differently, hunt differently and, all in all, don't work too well together.

Cheryl Evans

18 Oct
Luminate Digital help explain how businesses can utilise big data and help implement it with inbound marketing successfully

The Secret to Using Big Data with Inbound Marketing

2017. It’s truly the age of innovation - from driverless cars and artificial intelligence to robots on Mars and even self-lacing trainers (we definitely want a pair of those!). And big data is behind them all.

Tim Ince

12 Oct
White Hat Black Hat SEO Banner.png

What is the Difference Between White Hat & Black Hat SEO

The world of SEO has undergone many facelifts in its time, going from the keyword-cramming days of old to what we have today: the sophisticated, tech-savvy optimisation techniques that see businesses climb to the top of search engines.

Cheryl Evans

10 Oct
Digital Marketing Professional Services Banner.png

Why Digital Marketing Spells Success for Professional Services

2017 is part of the era of digitalisation and it’s becoming more important than ever for businesses to jump on board, or risk being stranded on ‘Offline Island’.

Tim Ince

10 Oct
Accountants need to know how to write a winning sales proposal that impresses and gets a response

Accountants: Here's How You Can Write a Killer Sales Proposal

You’ve had your initial meeting and now your potential client has requested a proposal from your accounting firm. It’s exciting stuff because you know that your firm is perfect for the job at hand - you just need to show that.

Tim Ince

09 Oct
Explore the latest email marketing trends for 2018 and beyond

The State of Email Marketing Trends 2017

In the rising age of chatbots, AI and other technological advances, email marketing is still holding steadfast. 86% of professionals still prefer to use email as the number one platform for business purposes. And what of the future? According to HubSpot, email usage will only set to increase over 3 billion by 2020.

Tim Ince

06 Oct
Here’s why SEO matters for the financial sector.

Why SEO Matters for Finance Firms

Most business owners know, or are at the very least aware of, search engine optimisation and the merits it can bring. Many industries have benefitted from its practices, and many more will continue to boost their rankings and put themselves in front of their target audience.

Cheryl Evans

06 Oct
SEO Lead Generation Banner.png

SEO Actions That Generate Leads for Financial Advisors

There are many ways that financial services firms can get noticed. Between SEO, link building, and the rest there are myriad ways to stand out from the competition. One of the best, however, is SEO. Improving visibility and putting yourself right before your audience has huge benefits, and has demonstrably shown exponential growth for businesses big and small. With that in mind, we’ve put together a few expert SEO tips that are proven to boost your visibility and get you found. Here they are.

Cheryl Evans

06 Oct
Digital Marketing Agency Manchester Banner.png

Why We Love Being a Digital Marketing Agency in Manchester

There are some that call Manchester the “poor man’s London”, but it’s because they just don’t know the magic that is Manchester. From the stretches of Deansgate and the Castlefield locks to the endless hipster brunch eateries of the Northern Quarter and the bustle of Piccadilly Gardens and beyond - Manchester is where we call home.

Tim Ince

03 Oct
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Blockchain: What it Means for Accountants

So you might have heard about the mysterious "blockchain" (or maybe you haven't) and thought to yourself, "what the heck is blockchain?". Granted, the very notion of blockchain sounds quite technical, but we're here to break it down, as it has a strong impact on the future of financial and accounting industries, amongst others.

Tim Ince

03 Oct

What a Recruitment Agency's Perfect Job Candidate Would Look Like

Far from telling recruitment agencies how to do their job, we thought we’d give a little insight from the marketing side.

Cheryl Evans

03 Oct
Rapport-header

10 Steps to Building an Outstanding Recruiter-Candidate Relationship

Maintaining a quality recruiter-candidate relationship shouldn't be described as a best practice, but instead, as a necessity.

Alexander Costello

02 Oct
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Ebook: Why Candidates Aren't Opening Your Emails

The recruitment industry is one of the biggest players in the UK economy, and is worth around £35 billion. But in terms of email marketing, there is room for improvement.

Alice Gregory

22 min read

28 Sep
Luminate Digital explain why professional services marketers needs to adopt inbound marketing for their business

How a Disconnected Marketing Strategy Can Fail

In this blog, we'll be talking about how inbound marketing can be a breath of fresh air for your business and how you can create a connected marketing strategy that really works for the long-term.

Tim Ince

18 Sep
Here’s why financial advisors should consider the possibilities in youth marketing.

"The Kids are Alright" - Youth Marketing for Financial Advisors

As a financial advisor, it is safe to say that your target audience includes some of the following; family businesses, business owners, couples (known as DINKs, for double income, no kids), established professionals and entrepreneurs.

Cheryl Evans

14 Sep
Legal Marketing Analytics.png

11 Metrics Legal Marketers Should Measure for Success

It's no secret that data analytics is an integral part of any marketing strategy. Being able to measure your efforts helps to drive efficiency for your law firm in knowing what's going well, what you can improve, and what you should stop spending time and money on.

Tim Ince

13 Sep
Chatbots need manners.png

Teach your Chatbot some Manners: a Lesson in Etiquette

If you’ve ever had a bad customer service experience at your local store, you’ll know how damaging a bad first impression can be.

Cheryl Evans

13 Sep
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How a Great Website Can Boost Legal Services

For law firms, a great website can mean the difference between enticing new visitors on a regular basis or having people click off and go elsewhere. It can take, on average, less than six seconds for someone to make up their mind about your website - so first impressions are important.

Tim Ince

13 Sep
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Some Inspiration on Facing Marketing Challenges for Small Businesses

Getting a new business off the ground is tough. The usual growing pains that affect a business venture occur across companies big and small, but the less-established ones feel the strain a little more.

Cheryl Evans

13 Sep
Digital growth agency Luminate explain why professional services firms need a short-term and a long-term marketing strategy for their business growth and lead generation.

Are Short-Term or Long-Term Wins Better for Digital Growth?

Today's digital marketplace is fast-paced, so it's no wonder that many businesses are vying for attention and instantaneous results when it comes to business growth wins.

Tim Ince

06 Sep

15 Genius SEO Tools for Websites

SEO strategy rarely performs through one sole platform - unless you’re working with HubSpot, that is. No, boosting your visibility often takes a few different tools used in conjunction with each other to really garner quantifiable SEO results.

Nick Taylor

06 Sep
Read Luminate’s advice and best practice tips on how accountants can write award winning entries

Write Winning Award Entries for Your Accountancy Firm

With the British Accountancy Awards and Practice Excellence Awards coming up in October, we've been thinking of the ingredients that go into an awards entry. What makes a single entry a winner and how can a business justify the time spent on putting together one that's good enough to submit?

Tim Ince

31 Aug
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Legal Marketing Solutions Through Awesome Automations

As a law firm, the majority of your time is normally spent dealing with a number of client cases. However, if you’re looking to grow your business, increase leads and see improved ROI, it’s likely that you’re also trying to fit sales and marketing strategies into your overall business plan in order to achieve those goals.

Tim Ince

24 Aug

5 Fantastic Marketing Ideas for Bankruptcy Firms

As a bankruptcy firm, you’re there to handle your client’s unfortunate bankruptcy status with a trustworthy, expert service offering. Your contract with the client is predicated on their going through the process as smoothly as possible.

Cheryl Evans

22 Aug
Luminate Digital let you in on the secrets to marketing a professional services firm.

10 Golden Tips for Marketing the Professional Services Firm

When you’re a business working in professional services, it’s likely that visibility is high up on your agenda. How do you move past the hustle and bustle of your industry to put yourself before your target audience? In other words, how do you cut through the noise?

Cheryl Evans

21 Aug

10 Must Haves for a Successful Recruitment Agency Website

If you’re working in the recruitment industry, we’ll bet you know how important first impressions are. A good candidate will look smart, have a polished CV and will be ready to answer any questions in an interview.

Cheryl Evans

15 Aug
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How to Market a Recruitment Agency: 8 Specialist Tips

So, you’re working in the recruitment industry. You have a lot in common with my job, actually.

Cheryl Evans

14 Aug
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Improve Online Lead Generation for Accountancy [SLIDESHARE]

“How can I improve my online lead generation?” - this query is one of the first questions we are asked by accountants who are looking to grow their business.

Tim Ince

10 Aug
HubSpot’s digital marketing growth statistics speak for themselves - see what you can learn

Success Stories & Digital Marketing Growth Statistics

As much as we like to see other marketers do well, it can’t be denied that success stories can often incite a tiny bit of jealousy.

Cheryl Evans

10 Aug

Marketing an Accountancy Practice with Expert SEO

If you’re an accountancy practice and are looking for ways to boost your online visibility, SEO is your answer. 

Cheryl Evans

10 Aug
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8 Magnificent Marketing Ideas for Law Firms

For many firms working within the Legal sector, there’s a tendency for business development to take a backseat. Often, there is simply no time to dedicate to marketing, growth or expansion. There is also less priority given to non-billable work such as marketing.

Cheryl Evans

10 Aug
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6 of the Best Marketing Ideas for Finance Brokers

As a finance broker, you're a trusted source of knowledge and expertise to which clients come to for expert representation.

Cheryl Evans

10 Aug
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A HubSpot Partner Agency in Manchester: What it Means to You

People are steadily becoming aware of Manchester's soon-to-be status as the digital capital of the UK: gone are the days where everything is in London!

Cheryl Evans

09 Aug
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How to Get New Clients for Your Law Firm Using Offers

For your law firm, generating a steady flow of clients is fundamental for the growth and continuation of your business.

Tim Ince

09 Aug

Marketing for Insolvency Practitioners: 4 Excellent SEO Tips

Insolvency is understandably a sensitive topic. So marketing yourselves appropriately and positively to businesses and individuals who really need you can be challenging.

Tim Ince

08 Aug
Luminate shows solicitors how to promote a law firm in ten ways

How to Promote a Law Firm in 10 Brilliant Ways

These days, word of mouth can only carry your business so far. In the digital age, no matter how good the reputation of your law firm, if you don’t attract new visitors online, growing your business will always be challenging.

Tim Ince

08 Aug

10 Awesome Stats from Inbound Marketing Statistics 2017

So, you’ve come here because you’re looking for some awesome inbound marketing stats, right? Well good news, because we’ve got just that!

Tim Ince

02 Aug
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Ebook: Inbound Marketing Statistics 2017

This informated and insightful report covers everything from marketing and sales challenges to a look to future trends in marketing.

Cheryl Evans

30 min read

28 Jul

5 Stats to Remember when Creating a Customer Profile Template

By marketing with a clear direction using customer profile templates, you’ll come to see that lead generation is built on the certainty of data and research. Getting to grips with your target audience profiles will guarantee success for now, and the future.

Cheryl Evans

28 Jul
Luminate Digital’s Free Marketing Evaluation Template can fully analyse all your marketing efforts in three easy steps

3 Steps to Using our Marketing Evaluation Template

How well do you know your website - like, really know your website?

Tim Ince

27 Jul

3 Great Ways to Conduct Certified Customer Journey Mapping

The road to client satisfaction has its ups and downs. It’s paved with glory but is not without its difficulties either.

Cheryl Evans

27 Jul
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How to Get Your Website Noticed: 4 Great Ways

The digital marketing times are changing and businesses are committed to keeping up.

Tim Ince

11 Jul
3 Things You Should Ask a Growth-Driven Design Agency HERO AND THUMBNAIL

3 Things You Should Ask a Growth-Driven Design Agency

Choosing an agency to redesign your website is no small task. In fact, many businesses find that they spend month-upon-month chatting to a whole cast of design managers, trying to find the perfect match.

Cheryl Evans

11 Jul

10 Essential Growth-Driven Design Elements [SLIDESHARE]

Traditional web design is old news and it’s why marketers are shifting from the tired old ways to a better, more impactful way to design websites – Growth-Driven Design (GDD).

Tim Ince

10 Jul
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Growth-Driven vs. Traditional Web Design: What's Better? [INFOGRAPHIC]

Growth-Driven Design (GDD) is reshaping the way we think about web design and the way users engage with a business. It’s a conscious reshuffling of the values adopted by traditional website design.

Cheryl Evans

10 Jul
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What Is Growth-Driven Design: A Guide

A free eBook for Professional Services firms on the benefits of Growth-Driven Design (GDD)

Peter Ward

19 min read

10 Jul

What is Growth-Driven Design? Phase 3 |  Harvest Period

Now that your Launch Pad website is live, you can begin working on your next phase for improvement.

Peter Ward

10 Jul

What is Growth-Driven Design? Phase 2 | The Launch Pad Website

  Web design concepts have come on in leaps and bounds, with sites feeling slicker and far more user-friendly than ever. This year has already seen some bold, brave moves made by designers, and there are plenty more to come.

Cheryl Evans

07 Jul
Luminate Digital explain the process in creating a great strategy for growth driven design for professional services

What is Growth-Driven Design? Phase 1 | Strategy

Question: Would you enter a darts tournament blindfolded? Answer: Not really, because you won’t be able to see what you’re doing, what you’re aiming for or where you need to go to succeed.

Tim Ince

03 Jul
Legal marketing requires knowing what's coming. With HubSpot tools and Luminate Digital’s free Marketing Trends eBook, help is only a click away

3 Trendy HubSpot Tools for Thriving Legal Marketers [DOWNLOAD]

Which legal marketing trends should your firm be aware of? We bring it up because a new decade is approaching. And with the passage of time comes innovations that marketers (legal marketers especially) strive to get a leg up on.

Tim Ince

03 Jul

Ebook: The Future of Digital Marketing: Keep Ahead of the Curve

Our free eBook shows you five marketing and design trends of tomorrow and how to get them today

Cheryl Evans

25 min read

22 Jun

How to use Topic Clusters to Improve your Legal SEO

How many times have you heard the phrase “keyword research”? A lot I bet.

Tim Ince

22 Jun

Five Marketing Tips for Effective Law Firm SEO

National Law Review research shows that more than nine out of 10 people (96%) "use a search engine to seek legal advice.” With evidence like that, it’s clear your customers are already finding legal services online.

Nick Taylor

20 Jun

How to Save Time and Money on Marketing with HubSpot

As a business owner, I understand the realities involved in making decisions on significant business investments - and how difficult it can be.

Tim Ince

11 Apr
Luminate Digital shows law firms how to create legal content that generates leads

How To Create Remarkable Legal Content: 6 Tips

“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” - Bill Gates

Tim Ince

10 Apr

Marketing For Solicitors: How To Choose Your Legal Marketing Agency

How do you know which legal inbound marketing agency is the right one for your law firm? We’ll point you in the right direction and take the confusion out of the process.

Tim Ince

05 Apr

The Future of Legal Marketing: 5 Stats You Need to Read

Like all companies, legal firms need to be marketing themselves in order to attract new potential customers. Broadly, marketing falls into two camps - outbound and inbound.

Tim Ince

31 Mar

4 Clear Signs that You Need an Accountancy Website Redesign

When it comes to a high-performing website for accountancy firms, if it’s broke, it’s got to be fixed. A well-designed website for accountants and any small business must act as an extension of the sales team on a 24-7 basis.

Sam Rossiter

24 Mar

Web Design For Accountants: 3 Golden Website Design Rules

We know that staying relevant, on-trend and up to date in the rapidly advancing digital world will be one of your utmost considerations as an accountancy firm.

Sam Rossiter

21 Mar

Marketing for Accountants: Are you a SMART Accountant?

Everyone enjoys the feeling of achieving goals, whether in business or in life. Setting and achieving goals is essential for motivation, drive, and personal fulfilment. However, missing your goals can be a demoralising experience and is something that every person or business would like to avoid. Often the reason behind the failure to meet goals can be because of the way the actual goal or target has been set.

Cheryl Evans

13 Mar
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Smart Marketing Goals Template

Our SMART Marketing Objectives Template takes the guesswork out of goal setting. Simply enter some overall goals and some current website visitor figures and the tool which automatically suggest SMART goals in marketing for you to use.

Peter Ward

5 min read

10 Mar

10 Website Design Facts You NEED To Read

You will have heard the saying “first impressions count”. Well, this fact of life also applies to your company website too.

Cheryl Evans

08 Mar

Ebook: How to Use LinkedIn to Grow Your Business

As one of the three most popular social media platforms, and number one for professional networking, now’s the time to make the most of your LinkedIn account. For both yourself and your company.

Cheryl Evans

13 min read

06 Mar
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Inbound Marketing Evaluation Template

Use our free Marketing Evaluation Template to assess your marketing efforts and learn how you can improve.

Tim Ince

5 min read

06 Mar

Ebook: 7 Secrets of a Great Homepage

We know how challenging it can be for businesses to keep up with website design trends which enable you to stay ahead of your competition. This free guide will help you combat this challenge by sharing insider tips and examples of elements that make a great homepage, so you can build an online presence.

Tim Ince

17 min read

06 Mar

Customer Profile Template for Inbound Marketing

Use the customer profile template to build trust, increase revenue, and ensure lead retention for the future.

Tim Ince

7 min read

06 Mar

Ebook: The 30 Greatest Lead Generation Tips

To help your business, we’ve created this expert guide to show you the power of Inbound Marketing for Lead Generation. Our 30 insider tips put your professional services business in a better position to attract, convert and close new customers.

Cheryl Evans

30 min read

03 Mar

Ebook: 5 Ways of Using Inbound to Grow Your Business

Download '5 Ways You Can Grow Your Business' the free eBook for business owners in the professional services sector. Learn about what goes on behind the scenes and how you can optimise your business growth in all the best ways!

Cheryl Evans

22 min read

28 Feb

Creating an Inbound Marketing Campaign in 5 Easy Steps

If you have a marketing team in your business or you have taken the decision to look at ways to attract new clients yourself, you have likely heard of Inbound Marketing.

Cheryl Evans

24 Feb

The Three Stages Of Inbound Marketing

Inbound Marketing has proven to be one of the most effective methods of increasing website visitors, leads, and customers for your business.

Cheryl Evans

23 Feb

Ebook: Inbound Marketing Statistics 2016

What's so good about a report and a bunch of numbers anyway? Well, our inbound marketing statistics reports are designed to give you, the professional services marketer, a revealing insight into the world of inbound makreting and how it contrasts with dated outbound methods.

Cheryl Evans

40 min read

13 Feb

A How To Determine Stronger Accounting Lead Generation

Developing good lead generation for accountants is like mining for gold. It takes time and determination but when you hit the jackpot it is worth the effort.

Alice Gregory

10 Feb

Lead Generation For Accountants: 5 Ways To Use The Internet

  For accountants, generating leads online is like baking a cake. There are several ingredients required, a bit of hard work, plus some trial and error but, like baking, practice makes perfect.

Cheryl Evans

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