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Luminate Digital is a Digital Growth Agency for the professional services sector, specialised in enabling companies to attract more customers, increase revenue and grow their business.

Build a trusting relationship with your customer, positioning you as an industry thought leader.


How well do you know your target audience? For the legal industry, professional services, or recruitment, you may not realise just how important buyer personas are for targeting the right customer, client, or candidate.

But, just as audience awareness is important when writing a letter about last Saturday night to your grandmother versus your best friend (we bet you’d change the details dramatically!), it’s vital to know who you are targeting.

So, whether you want to increase revenue, bring on a class action lawsuit, or increase the number of qualified candidates, figuring out your audience is key to driving your business growth.