How well do you know your target audience? For the legal industry, professional services, or recruitment, you may not realise just how important buyer personas are for targeting the right customer, client, or candidate.
But, just as audience awareness is important when writing a letter about last Saturday night to your grandmother versus your best friend (we bet you’d change the details dramatically!), it’s vital to know who you are targeting.
So, whether you want to increase revenue, bring on a class action lawsuit, or increase the number of qualified candidates, figuring out your audience is key to driving your business growth.
Use the customer profile template to build trust, increase revenue, and ensure lead retention for the future.
Our free Customer Profile Template will help you: