Brand Identity, Logo, Digital
Luminate Digital is an award-winning Digital Growth Agency and Gold HubSpot Partner. Luminate felt that their previous website lacked a distinguishable digital presence compared to their competitors, thus seeking an immediate rebrand. With intent to position themselves as a leading digital marketing agency and impress new audiences, a full business rebrand was commissioned in September 2018.
To compete in a crowded marketplace, Luminate knew we had to create a unique brand identity that experimented with storytelling, layout, and it was conceptualised. From typography to colours, the rebranding exercise went from multiple concepts to final delivery of all assets through a series of collaborative workshops, presentations and focus groups.
Luminate’s new rebrand strongly reinforces their core brand value -’ innovative, focused and reliable. This ethos was further incorporated into the visual identity which was followed by the creation of a bespoke logo, demonstrating how Luminate shines a light on brands through inbound marketing. The rebrand outlined new design assets that were unique and nothing audiences had seen before.
Brand: Luminate Digital
Project Time Frame: 3 Months
Services: Branding, Design, Development, Content, Social
Platform: HubSpot Professional
(they’re still coming in….)
Decreased Bounce Rate
Immediate Increase in Average Weekly Visitors
Average Session Duration Increase
Lee - Luminate Digital CEO
How We Helped
Luminate Digital new website, assets, and rebrand has helped to underpin our growth goals for 2019. Particularly, the new brand design has created a memorable company identity and showcases the innovative designs and features we can produce for our future clients.
Constantly evolving, Luminate Digital aims to continuously optimise its website for improved user experience. With the new addition of Luminate’s Store, the brand will look to offer the most valuable and helpful content that’s always readily available on-the-go and downloadable for both website visitors and existing clients.