Delve into 30 of the best and brightest reasons why your business should be onboard and using HubSpot.
Discover how HubSpot turns your website into a magnet that attracts buyers, placing a focus on the customer and their needs first.
Find out how the HubSpot software helps professionals market their products and services better than before.
If you’re a new kid on the marketing block or a tech-savvy digital marketer, the chances are you’ve heard about HubSpot, and at the very least, wanted to pique your interest further about the king of inbound marketing.
Business CEOs and marketing professionals are ditching their old marketing playbooks. Hunting down buyers has become a thing of the past. Why? Because traditional marketing is broken, old-school marketing tactics don't work and the inbound methodology now rules the roost.
In a market inundated with inbound software, why are more and more businesses and organisations favouring the HubSpot way? Simple, they don’t settle for second best. When you opt-out of your old marketing methods to choose HubSpot, your marketing efforts will catch a second wind, a breath of fresh air.
As the buyers take control, you increasingly need to align your content with their interests. You need a website that pulls in people towards your company and you need to join the wave of businesses using the inbound methodology to generate leads and win sales.
So, if HubSpot hasn’t piqued your interest in this intro, It certainly will in just a few minutes. In this content, we will explore inbound marketing, define HubSpot and what it is (focused for the first-timers), and then tell you the top 30 reasons why your business should be using HubSpot. Let’s go…
Inbound marketing, the proven marketing methodology for the digital age, has turned marketing on its head. Unlike outbound marketing, inbound marketing is about creating valuable experiences that have a positive impact on people and your business. With inbound, you attract prospects and customers to your website and blog relevant and helpful content - just like this web page.
Don’t worry, the fun doesn't stop there. When your prospects and customers arrive at your website, you engage with them using conversational tools like email and chatbots, constantly promising continued value. The best part is you delight them by continuing to act as an empathetic advisor and expert.
There are three keywords you should always keep in your mind with inbound marketing. Helpful, Human, and Holistic. This is the approach that inbound marketing takes so you can market better, sell better, and serve your customers in a better way.
The inbound methodology is composed of three stages that build trust, credibility, and momentum. With inbound, it’s all about adding value at every stage of the journey your customers make with you and your business.
So, how does the inbound methodology work? Take a look at each stage in more detail. We also added a list of the marketing tools used at each stage, but don’t worry, we’re going to cover them in plenty more detail later on… so stay tuned.
Attract: It’s all about showing potential clients and candidates they can trust you to help them solve their problems. If you can’t demonstrate that, you’ll never attract them to become valuable leads. As a recruiter, if you don’t get this stage right, you’ll have no one to engage with.
Tools: Ads, Video, Blogging, Social Media, Content Strategy.
Engage: Keep in touch with those you’re most focused on and track how much time people are spending with your content. Nurture your leads into becoming clients and candidates with more valuable content. Now, you’ve attracted potential candidates and clients, how are you moving them on to becoming more than just ‘potential’?
Tools: Lead Flows, Email Marketing, Conversational Bots.
Delight: Make your sales process as pleasant as possible for your clients and candidates so they become evangelists for your agency and recommend you to their own network. Once you’ve sealed the deal with your candidates and clients, is that the end of your relationship? Absolutely not! You want to keep that relationship alive and well through the delight stage of inbound marketing.
Tools: Smart Content, Marketing Automation, Attribution Reporting.
So, that’s inbound marketing!
Let’s begin by answering that burning question you might have: What is HubSpot?
HubSpot is an inbound marketing and sales platform that helps attract visitors, convert leads, and close customers for your business. The inbound marketing platform was launched in 2006 by HubSpot founders Brian Halligan and Dharmesh Shah with their mission to make the world more inbound. That meant transforming the way businesses market and sell.
As HubSpot says, traditional marketing is broken and the buyers are taking control, that’s why they developed software for inbound marketing and sales. HubSpot turns your website into a magnet that attracts buyers. It places a focus on the customer and puts their needs first.
With HubSpot, you create content, optimise it for search engines and share it on social media, that’s how your market to humans, that's inbound marketing. HubSpot includes all the tools you need to do inbound marketing as well as offering award-winning services and support to help companies master the inbound methodology.
HubSpot has now become a global movement. With 30,000 companies in more than 90+ countries, it comes as no surprise that HubSpot is ranked #1 by thousands of customers as the best inbound marketing software on the market.
When it comes to aligning all your marketing efforts, Luminate Digital can’t think of a better inbound candidate. So, without further ado, we present the top 30 reasons why your business should be using HubSpot. Hopefully, by the end, you’ll be seduced into joining the masses already winning with HubSpot.
Sold already? We can help your business set up a HubSpot account. Check in with one of our inbound experts for more details…
HubSpot is the best inbound marketing software on the market... period. OK, we might be a little biased for our first reason for using HubSpot, after all, it’s the inbound marketing software we use on a day-to-day basis. But, at Luminate Digital, we truly believe HubSpot is the best inbound platform out there.
As a Digital Growth Agency that practices in the inbound methodology, HubSpot has aligned our marketing, sales, and service to make sure we attract new prospects and customers while consistently deliver results to our existing clients (that all-important delight stage).
From tracking revenue to keeping an eye on all of our marketing methods, we can’t think of a better inbound candidate that will help businesses thrive and successfully grow the way HubSpot does.
As covered earlier, more and more marketers are ditching their old marketing playbook in favour of the inbound way. The old-school marketing tactics, like cold calling and purchased email lists, are being tuned out and steadily, if not completely, losing their effectiveness.
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction." ― Brian Halligan, CEO & Co-Founder, HubSpot
The marketing spotlight now shines brightly on inbound marketing and its methodology is helping businesses across the world better market their services and products, not to mention attract clients directly to their business on a daily basis. These inbound statistics speak for themselves:
Companies are 3x as likely to see a higher return on investment in inbound marketing campaigns than outbound.
Inbound marketing delivers 54% more leads into the funnel than traditional outbound leads.
Outbound leads cost 49% more than inbound leads.
It’s what business owners dream about. There’s beauty in HubSpot, it’s the one-stop solution for all digital marketing processes. A single platform that accommodates so many different tools where everything is centralised.
Within its single system, HubSpot encourages collaboration and feedback. Like never before, it has closed the gap, aligning both sales and marketing together where both teams can work towards the same goal.
From instantly building your website and launching effective marketing campaigns, to tracking customers and generating reports, HubSpot turbocharges your marketing.
Every business needs an efficient CRM (Customer Relation Management) that manages interactions with customers and potential customers. With HubSpot, you can streamline your organisation's processes and surpass your biggest growth goals.
Investing in HubSpot's CRM lets your business scale as you manually track your interactions and manage your customers. With the CRM, your sales team and managers will always know who has already spoken with a prospect as all the information is displayed in the system.
The CRM provides a full and accurate record of the prospect’s history with one click, so you can spend time building customer relationships which will lead to an increase in sales, improved customer service, and increased profitability.
Thinking about deploying a CRM? We highly recommend HubSpot.
What is HubSpot’s approach to UX research and UI practice? They put a drunken user through a user test and watched, listened carefully. True story… UX designer Austin Knight convinced HubSpot to do just that
The results led HubSpot to change their user experience research and UI design practices. It also led to sizeable improvements in conversion rates and navigation effectiveness of HubSpot’s websites.
HubSpot’s approach to an accessible interface is evident as today, HubSpot’s CRM, sales and marketing software embodies all things user-friendly with a simplistic layout that’s easier to use than most marketing platforms.
With all the marketing and sales icons located across the of HubSpot’s interface, finding tools is quick and efficient saving you valuable time to be allocated on more important tasks.
Your customers deserve the best customer service experience every time they interact with you and your team. Like any great customer service professional, you want to be there for your customers when they need you most. HubSpot’s ticketing system is the answer to providing customers with the answers to their problems.
Head over to the HubSpot ticket dashboard and organise all your customer inquiries in one place. Create tickets from your dashboard or your conversations inbox to track customer communications and provide thorough, personal responses every time. There’s no need to sacrifice speed and efficiency.
Additionally, you can monitor the status of tickets, where it is in the queue, agent response time, the customer contact information and much more. With this feature, your marketing, sales, and service teams will have a more accurate picture of your customers’ needs and the challenges they face in real time.
It’s a recurring theme with HubSpot and one we truly enjoy. Having all your marketing and sales tools in one place means more streamlined processes. Buyer Personas is no exception. Your fictional, generalised representations of your ideal customers can be found with ease in HubSpot’s CRM.
It's important that you know who your ideal customers are. By having all your buyer personas in one place, it will help your marketing, sales, and service teams internalise the ideal customer your business is trying to attract.
In your marketing dashboard, scroll down to see your top personas, view each persona individually and manage and their contact properties such as contacts with value, workflows, lists and more.
Check this fact: Personalisation content does 178% better than non-personalised content. Why? It’s a relationship-driven market out there and your customers want more helpful, human, and holistic experience with your business.
That’s why, with HubSpot, smart content and personalisation is built deep into its inbound roots so you can show the most relevant message to each of your visitors.
Between your landing and website pages, personalise content the way your customers want to see and engage with. Sending an email? Hit the personalisation token in HubSpot’s rich text toolbar and pull through your contact’s properties for that all-important personalised feel.
We guarantee, your prospects, leads, and customers will love your business more when you use this feature.
HubSpot makes sure your inbound marketing strategies are planned with expertise and winning formulas so you can grow your business in the best way possible.
With the help of HubSpot’s resources, you can create and document detailed inbound marketing and sales plans to drive results around your specific goals. HubSpot helps you identify long-term marketing goals using the SMART goal framework.
From there, head over to your HubSpot CMS and optimise your campaigns and strategies based on the data from key metrics and benchmarks.
Once upon a time, marketing, sales, and advertising were pretty straight forward. In today's consumer world, the consumer has all the power were they can outright refuse to be marketed to. As a marketer, however, we have our trump card - Data.
Data is liberating for us, vast amounts of data empower us to make marketing decisions. We love data and so does HubSpot. So much so they have dashboards dedicated to the numbers that matter.
In HubSpot, you can navigate your social, blog, and email dashboards, customise your reports and display the data to track your marketing efforts. Choose from default dashboards from the dropdown menu to monitor the most important data or filter data ranges for all your reports.
Hover over the name of your dashboard, click the More drop-down menu and select rename dashboard to keep your data in check and easily identify which dashboard is monitoring your individual marketing processes.
Don’t get bogged down with tedious and repetitive tasks such as email, social media, and many other time-consuming website actions. Put your marketing methods on autopilot and make tasks easier with HubSpot’s marketing automation.
In a nutshell, automation will save you valuable time and money while you nurture leads through your buying process.
Marketing automation enhances the communication between your business and your business’ customers, providing them with the content they need at the exact time they need it.
Implementing HubSpot’s marketing automation system will make you and your business more efficient and help you reach your goals faster. Really, it’s a no-brainer to choose HubSpot when looking to benefit from automation.
Search engine optimisation, or SEO for short, can be a marketer’s worst nightmare and a task many fear. Relieve the fear factor of SEO with HubSpot’s integrated SEO tools and become the king or queen of optimisation.
HubSpot makes building authority, for topics that matter, easy and, in no time at all, your content will rise to the top of search results. After all, outranking your competitors in these areas is one of the best ways to gain a digital advantage.
Get on-page SEO advice when creating blog posts, landing pages, and website pages. Plan your content strategy and build search authority with HubSpot’s topic suggestions, then create clusters of web pages and blog content around your core topics with their integrated content tools.
Want to increase your return on investment? Monitor the performance of your content, track how many leads and customers from your organic search traffic, and constantly expand your SEO influence. We promise you will fall in love with search engine optimisation. Just try it!
Seriously, workflows are more fun than work. That's because the HubSpot software allows you to set up powerful, integrated workflows for your business using a simple and visual interface.
Workflows might seem complicated at first but HubSpot lets its users create sophisticated and targeted workflows without the headache that can come with other alternative software. Finally, the customers in your data will get the attention they deserve.
HubSpot’s visual editor lets you easily customise and personalise workflows with multi-stage journeys and branches. You will be surprised at how much time you can put back in your day by automating simple tasks with workflows.
Spend less time sifting through social streams and make more time for the people who matter. With time-saving tools, you can prioritise your social interactions and take your social media presence to the next level.
Have you created content and want to boost its reachability via social media. HubSpot lets you manually publish content directly from Facebook, Twitter, LinkedIn, Instagram, and Google+. Automatically share new content as soon as it’s published.
HubSpot’s social tools also make sure you never let an important social interaction slip through the cracks. Head over to the social dashboards (See point 10 for dashboards) where you can engage with followers, nurture leads, and delight customers.
Want to measure the success and traction of your social efforts? HubSpot lets you monitor individual social posts, as well as trigger email alerts when a prospect mentions your business or a specific keyword or hashtag.
Without HubSpot, reporting on your social media return on investment will be a tricky and loathsome task.
Website pages are the building blocks of your company’s website and menus. With HubSpot’s CMS (Content Management System) you can make sure you have all the assets you need.
You’ve found an asset out of place on your website? No problem. A few easy clicks and, through HubSpot, and you can tinker your website’s edits with ease. From landing pages to blog posts, edit and optimise your on-page content and settings wherever and whenever you need.
You only need to glance upon HubSpot’s integration library to see an assortment of highly-recommended tools that will supercharge your HubSpot sales and marketing stack. Even the best inbound marketers and sales professionals have realised the original inbound tactics are not enough to stay relevant.
Fortunately, HubSpot offers a variety of integrations compiled of app and web services that business can use every day. Search by categories including advertising, calling, e-commerce, events and webinars, live chat, and social media.
Here are a few top pics from Luminate Digital you might want to consider using for your own business.
TeamWork.com: With the TeamWork chrome extension and HubSpot integration you can integrate TeamWork projects direction into HubSpot.
Facebook Ads: Crate targeted audience and easily report on the ROI of your ad spend on Facebook.
GoToWebinar: Build beautiful landing pages to register webinar attendees using HubSpot. Send reminders, follow-up emails, and nurture attendees. Never import or export another CSV file of webinar leads again.
Gatsby: Source micro-influencers from your site, populate social information in HubSpot, and run key campaigns leveraging their social reach.
Shopify: Now live, this HubSpot built Shopify integration is free for shared customers. With Shopify, you’ll be able to sync products, customers, and orders and enable true inbound for e-commerce.
When we talk about inbound marketing, we mention nurturing and delivering the right message, to the right person, at the right time. At its core, segmentation is all about delivering the right message, product, or service, at the right time to the right people.
Knowing who your most important audiences are and where to find them is more important than ever. Thanks to HubSpot, you can segment crucial audiences that are the most valuable to your business based on behavioural and demographic data, hen you can focus on which audiences you should create content for.
Using segmentation with your personas, workflows, content and media strategies, and smart content will help you grow and reduces the average cost per acquisition.
Here’s another reason we love using data as marketers. With your lead generation machines in full swing, you need to figure who is more interested in the products and services you offer, and who’s just here for the mooch.
That’s where HubSpot’s lead scoring comes into play. Based on the professional information your leads have given you, your business can assign values using lead scoring to determine how your leads have engaged with your website while prioritising them for your marketing and sales teams
There are certain types of data you can use for lead scoring. Let’s break a few of them down:
Email engagement - Your open and click-through rates give you an idea of your leads interest. You can assign higher scores to those who click-through on your CTAs and high-value emails.
Online Behaviours - Have you ever wondered how your leads are interacting with your website and how interested they are with your products and services? Take a look at your leads and give higher scores to leads who visit high-value pages like your offers, downloads, and resources pages.
Demographic Information - Subtract points from those who fall outside of your geographic location. You can even give negative scores or award extra points to leads who fall in or out of postal codes, cities, and countries.
How do you become an email champion? By honing in on your skills with HubSpot’s email platform. It’s time-saving software that helps you gain deeper insights into your prospects while you automate the tedious tasks.
With emails it is all about timing, getting the right information, to the right people, at the right time. You can automate your emails to be sent to your contacts at the most relevant and convenient times. Schedule your emails based on a time and date when your leads are most interactive with their inbox to command those email open rates.
Turn your emails up a notch and stay in the know with email tracking. This useful feature eliminates email guesswork. Received a notification when a prospect or lead has opened your email. The tracking history will automatically update in your HubSpot sales.
Finally, get personal with your emails. HubSpot lets you personalise your emails templates and layouts so you can send tailored emails that meet your leads and customers wants and needs. Plus, looking professional with the most up to date templates from the HubSpot marketplace is a bonus for your business.
In sales, you need to see the most important things front and centre. HubSpot gives your crystal clear clarity on your sales with its deal boards. The inbound software lets you use contact properties ‘lifecycle stage’ and ‘lead status’ to help qualify prospects or leads.
Once you have qualified a sales lead, head to HubSpot deals where you can create a deal to indicate and track the revenue opportunity. Sounds good right? It only gets better. You can then associate your deals with contacts and companies from your HubSpot account while viewing all the context and relevant records in one place.
In the deal boards, you can track each stage of your deals which include properties like:
Marketing Assessment Completed
Strategy Meeting Booked
Don’t forget you can customise your deal properties to track the information that you need to align with your company’s business processes.
Keep on top of your marketing efforts with HubSpot’s web analytics dashboard to make sure you’re always up to date with your website’s metrics. The dashboard provides all the information you need to track user activity like:
Views per Session By Source
New Visitors per Source
Bounce Rate by Source
As your company’s website is the central hub for your prospects’ and customers’ interactions, HubSpot’s web analytics dashboard gives you a deeper insight into how visitors are finding and engaging with your content.
The more information you have on these interactions, the more effective you can be in optimising your content around your buyer’s behaviours and that means more business by the end of the day.
Looking for a new landing page design? Want to try new layouts for your emails? HubSpot’s marketplace is the thriving content metropolis your business deserves.
Packed full of templates and template packs, filter content by features such as CTA (call-to-action), hero image, form, and pricing table to find the perfect templates that match your business needs.
Finding template packs and modules is an easy process. After just a few clicks, you can find yourself in the check out section with your newly purchased goods in no time at all. Your purchased modules and templates will instantly be available for use in your HubSpot content.
HubSpot’s inbound marketing software offers a full stack of marketing, sales, and customer service tools with a completely free CRM at its core. All tools are potent alone - but they’re positively powerful when used together.
The Marketing Hub will help you grow your traffic, run complete inbound marketing campaigns at scale, and convert more visitors. Features include lead generation, marketing automation, and analytics.
The Sales Hub is a time-saving software that helps you gain deeper insight into prospects while automating the tasks you hate. Features include email tracking, meeting scheduling, and email automation.
The Service Hub will help your business connect with customers, exceed their expectations and turn them into promoters that, in turn, will grow your business. Features include tickets, customer feedback, and knowledge base.
Connect with your new leads and build lasting relationships for time to come. Don’t let your potential customers and website visitors get away, connect with them in real time to ensure you convert your new leads and close more deals.
HubSpot lets you put the A in your A-star service with their live chat software where you can connect instantly with your website visitors when and how they want.
Don’t do all the work. Make it easier for your teams with personalised chatbots (we have an extensive blog on chatbots, read it here).
Let your conversion rates reach new heights as you create designed Call-To-Actions to attract new leads, convert existing leads into customers, and promote your business offers.
HubSpot lets your creative juices flow allowing you to produce highly-customised and visually appealing CTAs. using custom styles in HubSpot’s advanced options, your CTA buttons will fit perfectly with your website’s theme.
Once you have created your designed CTAs, observe the performance of your CTAS where you can monitor metrics such as views, clicks, click rate, and locations. When you have created a single CTA, it can be used on multiple blog posts, landing and website pages, plus, any edits made will automatically update across your website.
You will find various designed CTAs across this page. Take a look.
A big part of the inbound methodology focuses on nurturing your leads and customers, constantly adding value where you can. One of HubSpot’s stand-out features from the sales hub is the sequences tool which lets you send a series of targeted, time emails to nurture your prospects over time. Talk about a win-win situation.
You can create email templates to send to contacts at specified intervals and, when a contact replies to one of your emails in the sequence, it will automatically end. Consider these starting points for your sequences:
Shared library of approaches - Everyone benefits when you share your sequences and helps you find an approach that works.
Nurturing over long periods of time - When your sales process span weeks or months, you can stay in touch and nurture your prospects and potential customers.
Automate follow-ups - Tee up your follow-up when you’ve finished with your prospect on a call.
Not sure if your sequence is working well? Monitor its performance in the CRM and see if your sequences are contributing to your business goals.
How do you eliminate the back and forth when it comes to meeting
HubSpot’s meetings will sync with your Google or Office 365 calendar meaning prospects can always view your most up-to-date availability. Eliminate any and all unnecessary emails while putting time back in your schedule for a more flexible day. When we say you will save time, we really mean you will save time.
Equally, as your prospects schedule meetings through the scheduling software, your business will grow its database over time and automatically create new records for all your new leads.
Just like CTAs, embed your meeting link on landing pages and at the end of your blog posts so your calendar stays full and you stay productive.
Being a HubSpot partner means you will have access to HubSpot’s Academy, their training and certification program.
Led by expert HubSpot Academy professors, the HubSpot Academy offers in-depth and extensive training classes at introductory, intermediate and advanced levels of learning. The classes help you understand and master the HubSpot software and inbound methodology.
The best part of the Academy, with each training class you pass, is you will receive a certification for your efforts. There are over 155,000+ certified professionals in the
Need those performance metrics but you’re away from the desktop or don’t have a laptop to hand? HubSpot’s mobile app is the only marketing and sales pocket tool you’ll need when business is thriving and you’re caught on the go.
The mobile app gives you what you need to know when you need to know it. Everything you love about HubSpot is now at the touch of your hands for the on-the-go experience. Within the mobile app, you can customise your most important marketing and sales metrics at a glance with just a few taps.
When staying connected matters most, you can keep an eye on your sales and the performance of your team. You can access your most important assets, contacts and easily pull up contact record to get context when you’re on the move.
Your marketing and sales teams will further benefit from knowing which deals are moving forward, who’s opened your emails, and status updates to communicate the smart way.
The HubSpot app is only available for iPhone on the IOS store. With a 4.9 / 5 rating, drop the app to your cart and check out here.
With HubSpot, you are never alone. By choosing HubSpot as your inbound marketing software, you join thousands of marketing and sales pros who are all mastering the inbound methodology. Plus, the community doesn't stop there:
HubSpot has over 150+ user groups.
There are 52,000 customers in over 100 countries growing their business with HubSpot.
21,000 attendees register for Inbound events.
HubSpot has 2.6+ million social followers.
HubSpot’s blog attracts 4.5 million monthly visits.
HubSpot's Growth Hub has over 5,000 profiles and counting.
With HubSpot, you constantly learn and grow with award-winning support and the full inbound community behind you.
Well then, how do you conclude an inbound marketing resumé like that?
We think it's fair to say that, when it comes to inbound marketing software, there really isn’t a better candidate for the job than HubSpot. It really is no surprise that HubSpot is the number one choice among professionals.
HubSpot is made for businesses and organisations that want to take their marketing to the next level. Thanks to their arsenal of many marketing, sales and service features, you can create winning strategies that will help you attract more leads, convert and close customers, and delight them for time to come.
This is exactly the reason why Luminate Digital chose to partner with HubSpot. Not only do we utilise every aspect of the HubSpot platform we also utilise HubSpot for our many clients to bring them success and meet their business’ goals and objectives.
If you’re ready to take your marketing to the next level and want the expert help from Luminate Digital alongside HubSpot, there’s never been a better time to enquire now and find out how we can start creating winning strategies for your business.
Get your free 30-minute call with an inbound marketing expert today. Just book a time that best works for you on our calendar.