How well do you know your target audience? As a business, you may not realise just how important buyer personas are for targeting the right customer, client, or candidate. But, just as audience awareness is important when writing a letter about last Saturday night to your grandmother versus your best friend (we bet you’d change the details dramatically!), it’s vital to know whom you are targeting.
By downloading our FREE Customer Profile Template, you will have access to your very own template copy that will help you define your target audience, understand your ideal customer, address your audience’s needs by writing the content they want to read, build a trusting relationship with your customer while position you as an industry thought leader, and retain leads by analysing what works and what doesn’t.
So, whether you want to increase revenue, bring on a class action lawsuit, or increase the number of qualified candidates, figuring out your audience is the key to driving your business growth.
Why Candidates Aren’t Opening Your Emails’ gives recruitment companies …